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| View Larger Image | Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries, Jack Trout
| | List Price: | $24.95 | | Price: | $16.47 | | You Save: | $8.48 (34%) |  | | Available: | Usually ships in 24 hours | | | | | Sales Rank: | 9088 | | Studio: | McGraw-Hill | | | Binding: | Hardcover | | Number Of Pages: | 246 | | Publication Date: | December 28, 2000 | | Publisher: | McGraw-Hill |
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EDITORIAL REVIEWS |
Product Description
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking. |
CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 75 reviews)
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Great book - fun read 
This was a quick read because it was so interesting. I loved the examples - really made the principles come to life.
August 26, 2008 | |
Great book 
Nutshell review - an excellent insight into marketing and advertising problems facing all business managers. Well written, fast to read, interesting and entertaining.
June 14, 2008 | |
A real American example of Positioning point by point
If you need an approach to Positioning with U.S. product examples this is your book
May 09, 2008 | |
A must-read
This book is a must-read for anyone trying to understand strategy, marketing and also how to write compelling books. It is dense, intelligent and very well written. The 20th anniversary edition has the bonus fact that the authors comment and evaluate their own thesis made 20 years ago. Very few books and thesis would survive this test as this one did.
March 06, 2008 | |
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007) 
I still haven't received my purchase, so reviewing it will be a tad bit difficult...
October 05, 2007 | |
SIMILAR PRODUCTS |
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