Science news and science current events, research and discoveries.
Top science news articles and science current events stories from the past week.
Science Resources
Science RSS News Feeds
Earth, Life and Space Science RSS News Feeds.
|
 |
 |
 |
| View Larger Image | Marketing Warfare: 20th Anniversary Edition
by Al Ries, Jack Trout
| | List Price: | $26.95 | | Price: | $17.79 | | You Save: | $9.16 (34%) |  | | Available: | Usually ships in 24 hours | | | | | Sales Rank: | 39581 | | Studio: | McGraw-Hill | | | Binding: | Hardcover | | Number Of Pages: | 224 | | Publication Date: | November 22, 2005 | | Publisher: | McGraw-Hill |
| |
EDITORIAL REVIEWS |
Product Description
The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads. |
CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 43 reviews)
|
Great Book with Great Info 
If you are looking for a book to help influence your strategies when it comes to marketing this is the book for you. It takes war tactics from all throughout history and applies the information to modern business strategies. Examples of modern companies such as McDonalds are how the authors convey the strategies to conventional business.
February 18, 2008 | |
Marketing 101
Regardless of whether you like the "warfare" analogies or not, the concepts discussed in this book is Marketing 101 for marketers.
First Ries/Trout explain which method of attack your company should use depending on its position in the marketplace. Then they describe what each position should do. Then they use some great classic case studies like the beer wars, cola wars, and computer wars.
Usually I hate these "outdated" books but the content in here is classic. They've updated the book and critiqued their own predictions made 20 years ago. For example, with over 50% of the PC marketshare, they were certain that IBM would remain the leader. Ooops.
Highly recommended for marketers.
July 20, 2007 | |
Of all the books, this one is the weakest 
I found this one to be the weakest of all the books by Ries and Trout. As Creative Director of AUDIN Web Design, it just didn't capture my interest like their other books. Don't get me wrong, I think these authors are geniuses and I love their books. This one just didn't do it for me; I think it was the warfare motif. I'm not a pacifist, but it just didn't work for me: Warfare as Marketing. The funny thing is that I actually bought this book twice: once ten years ago in paper back and then again in hardback more recently. That goes to show you how forgettable I thought this book was. If you are on a real tight budget, buy a different book by these authors.
March 29, 2007 | |
missing book 
today i have not received this book yet.could you inform me when this book would be delivered, please?
March 24, 2007 | |
I AM A FAN OF JACK TROUT
This is the other must-read book from Jack Trout for Businessmen, marketers and I think every one, This book teaches you that WORLD is Competition, and It is WAR !
You must compete to survive, You must be intelligence to survive, and You must be different to survive.
Jack Trout explains the battle of MARKET forces and how to survive in it,
Still thinking about buying the book, You may feel the need to read this book after a hard competition!
February 02, 2007 | |
SIMILAR PRODUCTS |
| |
|
|
|
|
