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| View Larger Image | Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
by Lance Loveday, Sandra Niehaus
| | List Price: | $39.99 | | Price: | $26.39 | | You Save: | $13.60 (34%) |  | | Available: | Usually ships in 24 hours | | | | | Sales Rank: | 14658 | | Studio: | New Riders Press | | | Binding: | Paperback | | Number Of Pages: | 216 | | Publication Date: | October 27, 2007 | | Publisher: | New Riders Press |
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EDITORIAL REVIEWS |
Product Description
Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: - Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!
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CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 24 reviews)
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a great common-sense checklist for page layouts 
The authors open with a statement that this book is not a checklist. However, I beg to differ. Once you begin to read through the chapters on category pages, individual pages, checkout pages, and so on, you'll realize that they are addressing the main concerns of building pages that properly convert, step by step.
If you run a web site, and you're interested in learning how experienced marketers use design to persuade users to do what you want them to do (i.e. convert), then you should read this book. It's a very straight-forward read, with many screen shots and sample charts used for illustrative purposes. Anyone who owns a web site can benefit from their examples and tips.
August 19, 2008 | |
Try Kevin Potts Instead 
I've been working in web marketing for longer than Mr. Loveday, and I can tell you that this book is utter crap. Using VERY fuzzy mathematics, he attempts to give some suggestions on how some changes to style and content can boost your ROI. Flip through the book, and you'll immediately wonder why you're taking style and content advice from a book with so little of either. Methods vary from outdated to downright foolish, and the numbers are so bad that they border on unethical. There are tons of great books on Amazon addressing this topic, and this one is a total waste of money. Buy Kevin Potts instead, you'll find it much more helpful and current.
June 04, 2008 | |
Perfectly explains often overlooked concepts
This book easily earned it spot on my easy to reach bookshelf as I find myself referring back to it again and again. It is perfect for anyone who needs or wants to better understand how every decision made affects the overall performance of their website.
The chapters that break down specific portions of a website (landing pages, home page, category pages, etc.) gave enough information to help me better understand those sections without being so detailed that it turns into a textbook.
This book serves its purpose perfectly.
May 02, 2008 | |
Easy to Consume Web Strategy Knowledge
Did you like "Don't Make Me Think?" If so, this is a must-have addition to your core web strategy, design, and marketing knowledge library.
Who wrote this book and why does it matter?
Luckily, I had the opportunity to see the authors, Lance and Sandra, present at a recent web conference and I was blown away by their insight into lead generation and how effectively they could communicate it.
Lance and Sandra are well respected thought leaders in the web industry who speak regularly at conferences and have now delivered a practical guide to help business leaders, web marketers, web designers and everyone else understand the value of proper web design and how to improve a web site to achieve an impressive ROI.
What is the best thing about this book?
I greatly appreciated the investment they made in the elegant organization and design of this book since it makes it so easy to consume. Most books try to do too much and over complicate the information they are looking to pass on to others. When I came across this book I greatly appreciated that I could quickly absorb it and then easily refer back to key information when needed.
Why do you need this book?
The design guidelines Lance and Sandra provide will help you optimize your website conversion to deliver a clear ROI and, more importantly in our case, they help you better understand and communicate the business case for doing so.
We have a great library of web design, strategy and marketing books but only "Don't Make Me Think" and "Web Design for ROI" are used all the time as quick reference books when we want to help a client understand why we are making the decisions we are or to help remind us what the proper way to approach web design is from a usability and conversion stand point.
Who do we recommend this book for?
Anyone who has any influence on web design whatsoever even if it is just approving the budget.
If you work for a web design agency, we highly recommend sending this book to your clients so they better understand the value of experienced web designers and the direct potential it has to drive revenues when done following the guidelines in this book. Also, get a copy (like we did) for everyone on your web design/development team so they will understand key web design principles and how they help you focus on and exceed your clients' business goals.
Lance and Sandra, thanks for the great book of web knowledge and please write more books on web design, strategy, and marketing topics!
April 29, 2008 | |
Just Buy It!
Building on the foundation provided by the likes of Steve Krug, Loveday and Niehaus do a nice job of explaining various graphic design elements for websites that will either detract from, or contribute to conversion.
As well as illustrating some general concepts like using sub-heads, the design of buttons, the authors do a fairly detailed break down of different page types: home pages, category pages, product detail pages, etc. Some of these will be of particular interest to the e-commerce web marketer.
With a great number of full color screenshot examples from all over the web, Web Design for ROI should be required reading for any graphic designer.
Mat Greenfield
www.webleadmachine.com
April 17, 2008 | |
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