Product Description
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.

CUSTOMER REVIEWS (Average Customer Rating: 5.0 based on 11 reviews)

Right On, Simone and Tom!

Increasingly fundraising is contributing to the demise of philanthropy. The focus of fundraising is on technique and method and not on relationship. This book is a very welcome antidote to the focus on technique and method at the expense of relationship building.

Keep Your Donors is the text I used for the Fundraising Basics course I taught this fall, and the students found the ideas and concepts both useful and inspiring. I can only hope that many other "students" of philanthropy will read and take this book seriously.
December 29, 2008

At last, a practical book

Keep your donors offers some of the best advice from one of the world's leading fundraisers, and it will help you to become a much better fundraiser - should you want to be of course!
It is a great resource and an important part of any development library. When you follow the advice and experiences in this book, you will attract and develop lasting relationships/ friendships for your organisation.
June 03, 2008

Tom, Simone: My desk is groaning happily under the weight of your combined body of knowledge

Tom, your tome arrived in the morning mail and I plunged in. What a mammoth achievement! This is a textbook like no other...it should be the nonprofit sector's bible. You and Simone are so readable in such different ways. You've packed it with enough how-to's, why-to's, a-ha's, reflections, reminders, research, stories, samples, inspiration and wit to make it THE essential fundraising reference. With freckles. Wow, I'm lovin' it. You are colossal to the nth level.

Curse you for ruining my productivity today. And THANK YOU.
April 23, 2008

This is a great book

This is a wonderful book, and I give just two words to describe it: inspirational and practical. What a great combination.
April 16, 2008

No one knows their stuff like Simone & Tom

I had the pleasure of picking up my copy of KEEP YOUR DONORS at Simone and Tom's workshop in Smithfield, RI just yesterday. It's a fantastic reference guide, especially helpful when presenting fundraising principles to my CEO. This volume is especially perfect for me, since my duties include both fundraising and marketing. A day after receiving it, I've used the book twice at work. First, drafting our organizational communication plan, I used the sample from Planned Parenthood Maryland along with Tom's tips. Then, I needed to call to thank a donor for their gift, and I thought, "What do I say after I say thank-you? How could I get a conversation going?" To my delight, the book had the answers. Most highly recommended!
March 26, 2008

SIMILAR PRODUCTS

How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
by Tom Ahern

The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
by Tom Ahern

Forces for Good: The Six Practices of High-Impact Nonprofits
by Leslie Crutchfield, Heather McLeod Grant

The Ask: How to Ask Anyone for Any Amount for Any Purpose
by Laura Fredricks

Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value
by Adrian Sargeant, Elaine Jay