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Buy SEO: Search Engine Optimization Bible by Jerri L. Ledford available and for sale on Brightsurf
| View Larger Image | SEO: Search Engine Optimization Bible
by Jerri L. Ledford
| | List Price: | $39.99 | | Price: | $26.39 | | You Save: | $13.60 (34%) |  | | Available: | Usually ships in 24 hours | | | | | Sales Rank: | 11216 | | Studio: | Wiley | | | Binding: | Paperback | | Number Of Pages: | 408 | | Publication Date: | December 17, 2007 | | Publisher: | Wiley |
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EDITORIAL REVIEWS |
Product Description
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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CUSTOMER REVIEWS (Average Customer Rating: 3.5 based on 11 reviews)
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Long on Words -- Short on Expertise 
The first thing you should read in this book is the author's bio on the back cover. You'll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.
Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, "Such a tag for the search engine optimization page might look like this:" She then shows us an example...and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you'll be given is an example of what a meta tag looks like. And that's why this book can be described in one word -- shallow.
If you need a bigger clue, this "expert" in SEO has not created any website or blog for her book. Try Googling "SEO Bible" and see what you get. It won't be her book. Sure, there's a page ranking compliments of Amazon.com. But that wasn't her doing. She hasn't even created anything TO optimize. This person probably knows a lot about research and writing -- but knows very little about SEO. Don't be sucked in by the title. This book is not worth it.
May 13, 2008 | |
Shoots high, falls low 
I read so many good reviews about this book before I purchased it, as it was praised to be one of the best books out there on the subject of SEO. But I found it to be extremely disappointing. While reading the book I kept on thinking to myself that what the author had very little to say but managed to spread it out on 300 pages, by repeating the same mantras over and over. You could summarize the entire book in 20 well written pages. If this is the SEO bible, I would have preferred the 10 commandments. Did not learn all that much from this book.
April 27, 2008 | |
SEO basic 
Hello
If you had some experience in SEO you do not need this book.Is a complete introduction to SEO but not for how experiencein SEO.
Regards.
April 26, 2008 | |
very disappointing
Shouldn't be called a "bible". Has very few tips you can't find online. Over 100 pages is spent on Pay Per Click, not organic Search Engine Optimization, and PPC is handled much better in other books. I was looking for definitive information like whether your choice of website host provider makes a difference in your SEO, and its not there.
Not worth the money and time unless you have plenty of both.
April 21, 2008 | |
Just the same old...
This book should be titled "SEM Overview with some SEO sprinkled in".
It contains misinformation, misconceptions, and myths (particularly on CMS and dynamic sites that use query strings). There about 40-50 pages in this book that are worth reading in regards to SEO, and misses out on a lot more. SEM gets a lot of pages (how to run a PPC campaign) and the rest is fluff.
What's missing? To start: no recommendations on real SEO implementation, just that you should do things. Sure, you should write a good Title tag and Meta Description, but how long should they be? What density of keywords? Should you try to get more than one keyword in a Title tag?
Inbound links section is woefully short, 10 pages of real content, 2 pages covering directories, and the directories to submit to is a list five entries long. There are many more that count than these five.
Following the steps in this book can certainly get a site headed in the right direction, but if your market is already competitive in terms of SEO, this is just the tip of the iceberg, and it doesn't really give a structure for understanding how much work is involved (there is a lot of it) or how long it will really take.
All in all, you can get all this and much much more from just a few web sites. If you feel you need to read it on paper, then print the sites out.
April 20, 2008 | |
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