Product Description
The Powerful Radio Workbook: The Prep, Performance & Post Production Planning, is geared for all broadcasters-programmers, on-air talent and presenters, news and managers. Also for those interested in "breaking into radio or TV."

This Workbook, by Internationally acclaimed broadcast consultant Valerie Geller is the companion book to Valerie Geller's first book "CREATING POWERFUL RADIO: A Communicator's Handbook, for news, talk, information & personality," offers information to build exciting programming even on slow days, improve an average voice, increase your audience, create powerful news, teach powerful storytelling techniques and get results with airchecking.

CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 2 reviews)

Excellent textbook

This book was aimed more to upper management and directors in radio, but still offered a lot for those who are not. Also - the main purpose is toward the talk industry. If you are seeing Top 40 gigs, this book is not for you.
Gellers book helped me most, at this point, by giving me an inside look of what my PD's are looking for, rather than what I think they may be looking for. Definetly useful.
August 14, 2005

Thank you Ms. Geller

As a recent college graduate entering the job market, I have memorized The Powerful Radio Workbook. I could have used this when I was still in school! Thank you Ms. Geller for helping me gain the confidence I need to be a success.

Cindy Snow
January 07, 2001

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