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| View Larger Image | Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
by Sandra Beckwith
| | List Price: | $23.95 | | Price: | $16.29 | | You Save: | $7.66 (32%) |  | | Available: | Usually ships in 24 hours | | | | | Sales Rank: | 234539 | | Studio: | Kaplan Business | | | Binding: | Paperback | | Number Of Pages: | 256 | | Publication Date: | June 01, 2006 | | Publisher: | Kaplan Business |
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EDITORIAL REVIEWS |
Product Description
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes.
In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
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CUSTOMER REVIEWS (Average Customer Rating: 5.0 based on 2 reviews)
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It's a Keeper! Get this PR Book with Easy-to-Understand Strategic Insights 
Sandra Beckwith has put together a very readable book with practical insights for handling public relations in the real world. This work will help you develop a strategy for getting your organization's message out into the public square. Her step-by-step process even has forms you can use in your PR planning. Public relations is so much more than just talking to media when they happen to be interested in your organization. The author shows how you can become proactive right now in getting your message noticed.
May 19, 2007 | |
A much needed simple but solid book on publicity for nonprofit directors!
What a wonderful book. It was pretty to look at, and easy to read. If you are starting a nonprofit or want to improve on your existing nonprofit, then this book will probably help you in either project. It will help your organization generate media exposure that usually leads to awareness, growth, and contributions for your organization. And all at minimal cost. Use this book to create or improve upon your organization's publicity plan.
All nonprofit executive directors and development directors should have a copy of this book! It is broken into four sections:
1. Getting started
2. Tools
3. Tactics
4. The plan
Topics covered in detail include media materials, news releases, and pitch letters. The information provided is light on theory and jargon and heavy on instruction. And if you follow the advice in the four sections you will without a doubt create a solid publicity program for your organization.
The author also discusses alternatives to publicity that amount to traditional marketing techniques. They include:
1. Direct mail
2. Advertising
3. Public speaking
4. E-Newsletters, and
5. Viral marketing
All in all, a great book and one that will get a lot of use by the people who head a nonprofit. 5 stars!
September 04, 2006 | |
SIMILAR PRODUCTS |
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