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| View Larger Image | Inside Steve's Brain
by Leander Kahney
| | List Price: | $23.95 | | Price: | $16.29 | | You Save: | $7.66 (32%) |  | | Available: | Usually ships in 24 hours | | | | | Sales Rank: | 11228 | | Studio: | Portfolio Hardcover | | | Binding: | Hardcover | | Number Of Pages: | 304 | | Publication Date: | April 17, 2008 | | Publisher: | Portfolio Hardcover |
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EDITORIAL REVIEWS |
Product Description
Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.
It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them.
He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation. |
CUSTOMER REVIEWS (Average Customer Rating: 4.0 based on 27 reviews)
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Quick and fun being in his head 
This was an overall fun, and super fast read. I thoroughly enjoyed the overview we get of what goes on behind the closed doors at Apple. I especially enjoyed the small section on Jonathan Ive. In addition to covering Steve Job's thinking process, we also get small snippets of his closest associates and a good view into the inception of many of Apple's most well known products. I think for me this was what made an interesting read even better.
August 19, 2008 | |
Inside look at the growth of a person and how he lead Apple to success.
This was a very good book that provided an inside look at the way Apple grew with Steve Jobs at the helm. The book provides the leadership skills that Steve uses to motivate, create, and expand sales for Apple. Good and easy read with tips you can use in your professional career.
August 15, 2008 | |
Great book about the world's best product developer
A very inspiring book about Steve Jobs' product development process. Jobs brilliance lies in his strive for perfection, his clear vision and his ability for ruthless prioritization. Loved the book!
July 17, 2008 | |
One of the most inspiring books I read recently
This book is not only about Steve and Apple, but about an attitude and approach. I got greatly inspired by it and was supprised how much influence in little details still Steve has in Apple. And those little details make Apple so successful lately.
For any enterpreneur, this book is an absolute must.
July 16, 2008 | |
The literary equivalent of a fast food meal 
Pretty unimpressed with this fluff piece of Apple fandom... There are a few typos and a number of facts are re-stated several times, possibly as filler?
Definitely giving this one a fail.
July 08, 2008 | |
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