The author is truly clever in the layout of this book. It is thoroughly enjoyable, as well as enlightening. This is not a book of cultural rules, but of cultural surprises.
July 20, 2007

As we see ourselves...

It may seem that Mr. Storti's book shows other world cultures - Asian, Latin, European - through an American magnifying lens. It may be so if you are an American reader. If you're not, it gives you the chance to look at your own culture through foreign eyes. This can be a rather informative and actually liberating experience. I strongly recommend it.
February 03, 2007

Transforming the way we interact with foreigners

When dealing with people overseas, the blind assumption among many Americans is that individuals from other societies possess the same value system, process information in the same way, and express themselves in the same manner as we do. This attitude, however, is almost bound to lead to hurt feelings, sour business deals, or worse. In an effort to reduce these cultural misunderstandings, Craig Storti aims to educate readers on the perils of not only inadvertantly insulting your foreign counterpart in a conversation, but of taking his or her words at face value as well. Through the study of 10 major cultures, we are able to briefly explore the psyche of such groups as Arabs, Indians, and the Japanese in order to better understand the way they see the world.

The short dialogues followed by an explanation of the conversation by Storti provides for a highly effective means of discovering how very differently human beings from contrasting cultures think and communicate on an implicit level, thereby confusing your average Joe who is at a loss to understand what actually was said.

Regardless of whether you wish to better understand one particular culture or to gain a broader understanding of major ethnic groups in general, you will surely benefit from this book.
January 24, 2006

excellent

This was a riveting read. very insightful and helpful in understanding cultural differences. I read it to learn more about american culture and found it helpful. I also learnt about many other cultures too.
April 22, 2003

Great Training Tool

As president of a cross-cultural training and consulting company, I have found this text extremely useful for providing our clients, corporate managers and executives, a quick, easy-to-read overview of the types of communication challenges that can arise in daily cross-cultural conversations. Typically, the reaction we get is "That just happened to me, but I didn't know what was going on at the time." At ERUdyne, we use the text on a regular basis. We recommend it to all our clients who are new to the global business environment, and to those who want to fine tune their skills for picking up the real message behind the words.
January 04, 2001

SIMILAR PRODUCTS

Experiential Activities for Intercultural Learning
by H. Ned Seelye

Exploring Culture: Exercises, Stories, and Synthetic Cultures
by Gert Jan Hofstede, Paul B. Pedersen

Cultural Intelligence: A Guide to Working with People from Other Cultures
by Brooks Peterson

Developing Intercultural Awareness: A Cross-Cultural Training Handbook
by L. Robert Kohls, John M. Knight

The Art of Crossing Cultures
by Craig Storti