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Product Description This digital document is an article from Journal of Leisure Research, published by National Recreation and Park Association on June 22, 1993. The length of the article is 7086 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the author: The theory of reasoned action was examined as a model of attitude and behavior change based on public perceptions of the National Park Service's controlled burn policy. Also, effects of belief-targeted messages on beliefs about outcomes of a controlled burn policy were examined. Positive and negative treatment groups, based on initial attitudes toward controlled burn policies, each received a belief-targeted message designed to change the target variables of the theory of reasoned action. Positive and negative control groups received no message. Second measures of the target variables were then taken for all four groups. The framework of the theory as a model which explains attitude and behavior change was supported. Hypothesized effects of the belief-targeted messages, however, were supported for the positive attitude groups only. Reasons for the findings are suggested along with implications for recreation and natural resource managers who want to develop communication programs. Citation Details Title: Application of the theory of reasoned action to the national park service's controlled burn policy. Author: Alan D. Bright Publication: Journal of Leisure Research (Refereed) Date: June 22, 1993 Publisher: National Recreation and Park Association Volume: v25 Issue: n3 Page: p263(18) Distributed by Thomson Gale