Product Description
"When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech-technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings-promises to be the next engine of economic growth.

In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors-solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration-they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech-and they show you why the time to act is now.

Groundbreaking and authoritative, The Clean Tech Revolution is the must-read book to understand and profit from the clean technologies that are reshaping our fast-changing world."

CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 17 reviews)

Decent book surveying current major players

This is a decent book with a useful catalog of the major activities and the major players in the clean-tech space. However, I was less than satsified with the quality of the research and the writing. I am willing to believe that the author's premise (when they introduce the potential of various technologies that they talk about) is true. But, because the premise is backed by little or no "solid" research that clearly draws out a defendable cause-and-effect relationship, I am not willing to believe that the authors' premise is true.
April 07, 2008

Turns Green into Greed

I hope we do not attempt to abandon altruistic appeals and implement sin taxes as this book recommends. Sin taxes will cause backlash. Cap and trade - yes, carbon taxes - maybe, but sin taxes - no way.

On the other hand Pernick and Wilder have compiled a nice reference for green investors.
March 23, 2008

Excelente atención y Buen libro

Excelente atención de parte de Amazon y el libro se observa bastante interesante. Hasta la lectura que llevo lo recomiendo ampliamente. Saludos

José
January 21, 2008

How about cleaner coal?

As a co-founder of the California Clean Tech Open and clean-tech marketer, I've spent significant time analyzing business plans for clean tech ventures. In "The Clean Tech Revolution", Ron Pernick and Clint Wilder do a good job at providing a summary overview of the current state of this very broad space,in terms of VC funding main themes. I found the "Smart Grid" and "Clean Tech Marketing" chapters particularly well done. However, the role of "Cleaner Coal" technologies shouldn't have been ignored. Indeed, coal remains a very important source of power generation in the US, China and India and its impact on GHG is extremely significant!
January 17, 2008

What is happening?

Hi,
Please, i have not received the book i ordered, so can not offer any review now. Meanwhile, i leave in Stockholm,Sweden and want to buy books on Amazon and send to my friends on Nigeria, do you ship to Nigeria? I have to pay 50USD to ship the books(BLUE OCEAN STRATEGY) i bought last time and is not funny, to spend twice the cost of the book to send it home.

Benjamin
Reference 7788490
January 07, 2008

SIMILAR PRODUCTS

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
by Daniel C. Esty, Andrew S. Winston
Yale University Press

Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming
by Fred Krupp, Miriam Horn
W. W. Norton

Cradle to Cradle
by William McDonough
North Point Press

Natural Capitalism
by Paul Hawken, L. Hunter Lovins, Amory Lovins
Little, Brown and Company