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| View Larger Image | Social Cognition (McGraw-Hill series in social psychology) | Paperbackby Susan T. Fiske (Author), Shelley E. Taylor (Author)
| List Price: | $78.50 | |
| | Binding: | Paperback | | Publisher: | McGraw-Hill Education (ISE Editions) | | Edition: | International editionth Edition | | Page Count: | 717 Pages | | Publication Date: | October 01, 1991 | | Sales Rank: | 1,601,274st |
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EDITORIAL REVIEWS |
Product Description
This is a revision of a market leader in social cognition written by two well-known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal cognitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade. |
CUSTOMER REVIEWS (Average Customer Rating: 5.0 based on 1 review)
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Comprehensive - highly recommend by Dr. Signe A. Dayhoff (New Mexico USA)  5 Stars
June 13, 2001
Social cognition is how people make sense of themselves and others. The area of study encompasses a wide array of topics, such as attitudes, person perception, attention, motivation, self-presentation, memory processing of social information, inference, foundations of emotion, stereotyping, and self-regulation. This book critically evaluates all social cognition theories, evidence, and applications and does it in a readable style.Well-organized, the book is divided into four sections. Section one deals with the "what" of social cognition; two, with the "how"; three, with the cross-fertilization of cognitive psychology and social psychology; and four, with the applications of social cognition research to the real world.Without question "Social Cognition" is the standard, state-of-the-art resource for providing a road map to the fullest and clearest understanding of not only social thinking processes but also the creatures who do the processing.
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