The Mating Mind: How Sexual Choice Shaped Human Nature | Paperback

Referring to Lewis Carroll's Red Queen from Through the Looking-Glass, a character who has to keep running to stay in the same place, Matt Ridley demonstrates why sex is humanity's best strategy for outwitting its constantly mutating internal predators. The Red Queen answers dozens of other riddles of human nature and culture -- including why men propose marriage, the method behind our maddening notions of beauty, and the disquieting fact that a woman is more likely to conceive a child by an...

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question, says noted psychologist David Buss, we must look into our evolutionary past. Based on the most massive study of human mating ever undertaken, encompassing more than ten thousand people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first...

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become...