| View Larger Image | The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization | Hardcoverby Thomas Kelley (Author), Jonathan Littman (Author)
| List Price: | $29.95 | | Price: | $19.77 | | You Save: | $10.18 (34%) | | | Available: | Usually ships in 24 hours |
| | Binding: | Hardcover | | Publisher: | Broadway Business | | Page Count: | 288 Pages | | Publication Date: | October 18, 2005 | | Sales Rank: | 7,400th |
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FEATURES | - ISBN13: 9780385512077
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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EDITORIAL REVIEWS |
Product Description
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. |
CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 47 reviews)
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Ten faces of innovation by Abdul Aziz Alzain  5 Stars
August 23, 2009
This book is a must learn and share this information with colleagues inside the organization to build a new organization that will change the meaning of working and fun!
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Good advice by M. Lang (Bethlehem, PA United States) 5 Stars
June 28, 2009
IDEO, of course, is very well known for its consulting on all types of innovation, mostly within corporations. This book provides insights into the IDEO methodology in the form of descriptions of 10 working styles that contribute to innovation. The descriptions are well done, and many examples are included that bring the descriptions to life. I recommend the book to anyone looking to improve innovation in large organizations (those with more traditional management patterns). The only thing that is somewhat lacking for the typical manager is a more comprehensive description of the organizational culture and management systems that are necessary for these working styles to be effective. Yes, they can have some impact in any organization. However, organizations must create a climate that supports their practice in order to reap the true value. The author implies this, but really does not discuss it. That limitation does not detract from the value of the book as long as one understands that, while the people are the primary driver of innovation, they will not be very effective (and may not even stay) unless the environment in which they work supports innovation (e.g., a company organizes around real people not an idealized model of a corporate citizen.)
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Excellent book on innovation by A. Shrivastava 5 Stars
May 29, 2009
A must read for anyone looking to create differentiated products and services for their enterprise. The book has lots of practical advice on the what and how of innovation, coming straight from the author's experiences at IDEO.
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Innovation in your business by David M. Taylor (Calgary, Canada) 5 Stars
May 11, 2009
I found this book to be a great source of information regarding innovation and the different "faces" that should be used in your business to ensure that you are looking at your clients' needs from as many angles as possible. These 10 faces are summarized below:
1. The Anthropologist - observes human behavior and develops a deep understanding of how people interact physically and emotionally with their surroundings.
2. The Experimenter - prototypes new ideas continuously
3. The Cross-Pollinator - explores other industries and cultures and connects seemingly unrelated ideas to form new ideas
4. The Hurdler - develops a knack for overcoming hurdles and roadblocks
5. The Collaborator - helps bring eclectic groups together and leads from the middle of the pack
6. The Director - gathers a talented group of people and ignites their creative talents.
7. The Experience Architect - designs compelling experiences that go beyond mere functionality to connect at a deeper level with customer's latent of expressed needs.
8. The Set Designer - creates a stage on which innovation team members can do their best work, transforming physical environments into powerful tools to influence behavior and attitude.
9. The Caregiver - delivers customer care in a manner that goes beyond mere service
10. The Storyteller - builds internal morale and external awareness through compelling narratives that communicate a fundamental human value or reinforce a specific cultural trait.
This has changed how I view and address workplace challenges.
David M. Taylor
www.strength-zone.com
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Great Book by Ryan Petz 5 Stars
April 24, 2009
This is an excellent book. Everyone can take something from it back to their job.
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