	SEO: Search Engine Optimization Bible by Jerri L. Ledford (Author) This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features...
	Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) by Peter Kent (Author) You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search...
	Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash (Author) How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and...
	Web Analytics: An Hour a Day by Avinash Kaushik (Author) Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without...
	Social Media Marketing: An Hour a Day by Dave Evans (Author), Susan Bratton (Foreword) If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to...

EDITORIAL REVIEWS

Product Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

CUSTOMER REVIEWS (Average Customer Rating: 4.0 based on 59 reviews)

Great Presentation by William E. Starkey (Ohio)

5 Stars
October 17, 2009
I liked that this book offered "realistic" methods for SEO. The authors seem to understand the limited time a small business person has and presents ways to get your SEO done in a time efficient manner. I liked the "Pearl of Wisdom" notes that presented helpful "real world" information on the subject being discussed. They also discuss many different must-have tools and references to web sites that are very useful. The book offered great presentation and was very informative.

Top SEO book for serious webpreneurs by Harry J. White (Vancouver, BC)

4 Stars
July 19, 2009
I researched for two days before choosing this book. No other book gets to the meat of SEO quickly enough. This book assumes you already know how the internet works, and how to code some basic HTML. It is not for a rank beginner. This results in a much more efficient read for someone who wants to seriously increase their site's search engine rankings. I also liked the hour-a-day concept. Whether you are a professional SEO or small part-timer, having someone break down a long and sometimes puzzling task into smaller pieces is very useful. Look at the top 10 SEO books available through Amazon and you will see this is one of the best.

Too wordy by Eric Toczko

3 Stars
May 11, 2009
This book is extremely wordy, although they do know what they are talking about. It's the structure of the book that made me return it, it was all over the place jumping back (remember ch.5? no sorry, I dont) and forward to the future (we will learn more in chapter 11...how about you just tell me now?.. I just didn't have the patience for it, picked up the Visual blueprint instead.

Very informative by Kelly B. Peterson (Kirkland, WA United States)

5 Stars
May 07, 2009
With the ever changing Internet, I'm sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by using sounds principals and techniques that will keep your website relevant regardless of algorithm changes.

Good reference book by S. Dhaliwal (Indianapolis, IN)

4 Stars
January 30, 2009
As a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics. There's a lot of blogs out there to supplement your education with but start with this book and then expand and enchance your knowledge with internet blogs. Can't go wrong with this book!

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