| View Larger Image | Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage | Paperbackby Daniel Esty (Author), Andrew Winston (Author)
| List Price: | $19.95 | | Price: | $13.57 | | You Save: | $6.38 (32%) | | | Available: | Usually ships in 24 hours |
| | Binding: | Paperback | | Publisher: | Wiley | | Edition: | Rev Updth Edition | | Page Count: | 400 Pages | | Publication Date: | January 09, 2009 | | Sales Rank: | 14,488th |
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FEATURES | - ISBN13: 9780470393741
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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EDITORIAL REVIEWS |
Product Description
From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. " |
CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 29 reviews)
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Never been delivered by Lacheny Kevin  1 Stars
November 19, 2009
Crappy! just never been delivered even if they answered my mails i never been delivered!
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Education by C. Larkey (USA)  5 Stars
October 01, 2009
The book is very knowledgeable and provided the materials and more needed for understanding of the business environment.I do not know much about business environment but the ideas in this book is presented in such a way to facilitate its digestion.
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Green to Gold, the story of environmental achievements by Giuseppe (Sonoma, Ca)  4 Stars
August 29, 2009
If you looking to read about a laundry list of things that corporations have done in the name of the environment, and their balance books, then this book is for you. I thought it was a great book and well written. The accomplishments of companies like Wal Mart and Du-Pont are quite interesting and un-expected. The only issue I really had with this book is that it doesn't talk much about smaller businesses, only those that are able to invest millions into a green program. I would love a book just like this for smaller companies.
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great book by Art Starmand (CT USA) 5 Stars
July 29, 2009
I was very happy with the fast service and condition of the book, it looks brand new.
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Earth Day Meets Pay Day by Bill Slocum (Norwalk, CT USA) 4 Stars
April 28, 2009
Yes, money makes the world go 'round. Money can also help make it go green.
That's the striking core message of this 2006 business tome, which spotlights the cause of environmentalism with a decidedly capitalist slant. At the core of capitalism's success, they say, is innovation. That same innovation, when applied responsibly by businesses of many types, has resulted in big gains against pollution, resource depletion, and other sustainability issues, often helping those businesses add to their bottom line.
Authors Daniel C. Esty and Andrew S. Winston back up this central point with numerous examples of industries reaping the rewards of a green strategy, dating back to Toyota's milestone launch of the Prius hybrid in 1993. Not every earth-friendly idea is so rewarding, but even the hardest-cost items can be useful in demonstrating a corporation as a good citizen, something critical in the face of growing regulatory pressure and activist advocacy.
"No company can afford to ignore green issues," the authors write. "Those who manage them with skill will build stronger, more profitable, longer-lasting businesses - and a healthier, more livable planet."
Two groups of people are likely to find this book not to their liking. One are the group that believe climate change - presented as a simple case of fact in this book - is the product of phony science. However, as I write this on an 85-degree day in April, many of these people would likely agree with me that in the world of stock markets particularly, perception is reality and there's little value now in digging one's heels in the ground and calling Al Gore names.
The other group, interestingly, is hard-core environmentalists. "Green To Gold" is an eco-positive book, but its message will likely anger those who believe capitalism itself is the world's greatest environmental threat. Esty and Winston even go so far as to point out examples of where a green-first philosophy won't work for most businesses. Patagonia, for example, can charge more for its earth-friendly products because its a privately held company. For other businesses, as a Shell executive notes, the environment can be most effective as a "third button", not a reason for making a purchase in itself, but as a kind of feel-good value add.
There is a good deal of repetition, PowerPoint graphics, and acronymic dross in "Green To Gold", which at least establishes that it is indeed a business book. It's a little too rah-rah at times, like about cap-and-trade, which is pure taxation and only helpful in the way it can hurt your competitor more than you. At one point, the authors suggest businesses should embrace even stricter regulations, after preparing themselves to meet those regs, in order to gain competitive advantage against their scrambling peers. There's a green strategy Gordon Gekko would have liked!
I liked "Green To Gold" less for its message (no treehugger me!) than for the solid way it is presented. There's also useful information about how companies can foster an eco-friendly culture that will affect change within the organization, thus priming it for the tough regulatory stretch ahead. The fact is the world is taking green issues more seriously, and smart businesses need to stay ahead of this development. "Green To Gold" offers the kind of guidance that speaks to the comptroller as well as the dreamer.
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