Product Description
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.• Does food with a brand name really taste better?• Do you hate brussels sprouts because your mother did?• Does the size of your plate determine how hungry you feel?• How much would you eat if your soup bowl secretly refilled itself?• What does your favorite comfort food really say about you?• Why do you overeat so much at healthy restaurants?Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 68 reviews)

our eating patterns demistified by merlot (Texas)

5 Stars
November 15, 2009
this is an excellent science/research based book that discusses that factors that influence our eating habits. it's eye opening. some of it makes sense and some of it is "new" information. it's written without the technical jargon and there's humor to keep it from being too dry. there are tips to overcome the things that cause us to eat and drink more than we should. a must read for every person who eats!

Mindless eating by csi

5 Stars
October 20, 2009
I received my order promptly & in good condition. I would purchase from this seller again..Very satisified.

Eye opening by C. Keibler (Milltown, IN United States)

4 Stars
September 13, 2009
This book is very eye-opening. I have struggled with my weight all my life and believed that I knew all there is to know about the psychology of eating--but this book proved me wrong. Now I understand how often I may be eating more than I realize and why that happens. The book is written at a layman's level without being "dumbed down" and is an interesting read for anyone who eats!

Great book.... by Cheryl Gilbert

5 Stars
August 16, 2009
This book was facinating reading. Actually a friend had loaned me a copy but I found it so interesting that I bought one to keep. The experiments regarding why people eat what they do and as much as they do were very informative and interesting. Great book.

Why we eat and eat and eat by Jean E. Pouliot (Newburyport, MA United States)

4 Stars
August 13, 2009
There are so many messages in this book, but they all come down to the fact that when it comes to food, we can't trust our own minds. Author Brian Wansink shares his research that shows humans to be hopelessly impacted by supposedly irrelevant food factors as brand name, size of food containers, and labeling. A wine labeled as having been produced in a famous or accepted locale (California) will be perceived as tasting better than one from North Dakota. People will eat more from a large box of popcorn than from a smaller box. Our sense of taste is affected not only by a food's smell but by its color. Putting any obstacle between us and food drastically decreases the likelihood that we will eat it. And on and on. There is good news. The fact that we are irrational about food gives us methods or avoiding overeating. Putting a pause point -- a barrier that lets us ponder our choice to eat, even for a few seconds, will reduce our tendency to graze. So will putting foods in opaque containers. So will placing it in a basement storage area. Wansink also takes recent food authors (like Morgan Spurlock) to task for blaming the food industry for making us fat. The food industry is doing what we reward them to do -- produce cheap and tasty foods high in the stuff our bodies crave -- fat, sugar and salt. Fast food joints, Wansink reminds us, don't care whether we eat the food or not -- as long as we keep buying. This is a bit disingenuous, in that it takes the food outlets off the hook almost completely. But Wansink's point is well taken. If we take conscious action to reduce our intake by the "Miracle Margin" of 100-200 calories per day, we can lose 10-20 pounds painlessly over the course of a year. The lessons of "Mindless Eating" are repetitive (even in the abridged audio version) but they are valuable nonetheless. Accept that our bodies are built for an environment that offers few feasts, that we live in an environment that permits daily gluttony, and re-engineer our homes and offices to reduce the temptations that push us to overeat.

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