| View Larger Image | The Sustainable Network: The Accidental Answer for a Troubled Planet (Sustainable Living Series) | Paperbackby Sorensen Sarah (Author)
| List Price: | $29.99 | | Price: | $19.79 | | You Save: | $10.20 (34%) | | | Available: | Usually ships in 24 hours |
| | Binding: | Paperback | | Publisher: | O'Reilly Media | | Page Count: | 364 Pages | | Publication Date: | October 28, 2009 | | Sales Rank: | 348,907th |
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FEATURES | - ISBN13: 9780596157036
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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EDITORIAL REVIEWS |
Product Description
What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network. Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems. If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use. Discover how the sustainable network connects us all, with examples of how it's already effecting change Understand how this network magnifies the impact of even the smallest change and newest idea Explore the role that various market and political forces play Learn how the network can be improved to better address environmental, economic, and social conditions Get practical advice that you or your business can follow now |
Amazon.com Review
The Sustainable Network demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network--of which the public Internet is just one piece. To help solve a myriad of problems today, author Sarah Sorensen points out that the best tool for enacting change already exists, lying literally at our fingertips. This book demystifies the power of the network, and issues a strong call to action. The Sustainable Network For the first time see your relationship with the global network Can you really save the planet by using the Internet more? The quick answer to that question is yes. The thoughtful answer is explored in The Sustainable Network, which takes a look at the role the Internet and all the other networks that connect the world’s computing devices have on the way we are living our lives, conducting our politics, running our businesses and impacting our planet. The network offers us a sustainable platform for change, but to use it to its full advantage we must understand it; we must understand how it works, how it’s integral to our daily lives and how its potential can be tapped more effectively to tackle our toughest environmental, social, economic and political problems. Here are four things you can do now to support a sustainable network: The network is more than just wires and cables; it’s the answer to our future Evaluate and recognize the impact of networks on your life today. The Internet has more than likely changed your relationships and many ways that you go about your daily life. It’s important to recognize, in real terms, both the possibilities and holes created by the network in your personal, civic and business activities. Take stock of the new prospects it’s created, new challenges you face, and the level of your reliance on it every day. The goal is to identify how you want to maximize potential and minimize risk. Invest in the future to take advantage of the opportunities created by the network. Learn as much as you can about what the network really is. You should be able to define it (broadband, 3G, smart grid, etc.) and link that to your future opportunities. Learn how to use new network tools to establish connections to information and people, to give you access to the resources you need to make informed decisions. In business, evaluate your infrastructure in terms of scaling and new requirement adaptability. Investment, time and financial, is critical to participating in the digital world. A sustainable earth involves everyone, connected and informed Protecting your personal information, intellectual property and digital assets. It is critical to be aware of the risks you are taking when sharing information and resources online. There are precautions and security measures you can take to maintain the integrity and confidentiality of your online activities. Risks in the digital world need to be understood before they can be combated, and it’s important to understand the tradeoffs, strengths and weaknesses of the digital world as an alternative to the physical one. Test new ideas. Look for additional ways you could leverage the network to achieve your plans, improve economies of scale or reduce your impacts. Examine your mindset, regulatory landscape, business culture, process and policy environment and ask whether they support change. The more willing a government, business or person is to take a look at the way they normally operate and identify opportunities for improvement and innovation, the better the chance they will be able to effectively leverage the network and new technologies to solve problems and accelerate success. It’s critical to identify and then clear the hurdles and embrace necessary changes to keep up in this fast-paced world. Thinking and answering these broad questions in our own, individualized terms will enable us to find our place in this global network. And then together we can develop more sustainable environmental, economic, social and political models. The Sustainable Network sets out to help each of us understand the network and its role in our lives, so we can nurture our relationship with it–our individualized and collective futures depend on it. Photos courtesy of Kate Richards. |
CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 5 reviews)
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Fascinating read! by D. Von Gehr (Seattle, WA)  5 Stars
November 25, 2009
I'm no expert on the Internet or technology but was intrigued to read this book when I heard about the subject matter. It was easy to read and really opened my eyes to how the Internet is a part of almost everything we do. I would consider this a must read for anyone actively participating in this digital information age or those who want to participate more in it!
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The Optimists View of the Internet by John Jacobson (Riverside CA USA)  4 Stars
November 15, 2009
How did we get here? This book is an attempt to bring you up to speed on what's happening in the interconnected world. For the "newbie" it is an excellent resource for educating one about the internet, how it works, how it is shaping our lives, and the dangers we face because we are interconnected more than we've ever been.
The author is a former employee of Juniper Networks, a major producer of the routers and switches that make up the "guts" of the internet. As an "insider" she has many helpful discussions about the many factors that shape the internet we use, its strengths and adaptiveness, its ability to survive major attacks, and its weaknesses that may place the data we transmit over it at risk. The book serves best as an omnibus of content for most any question you ever had about networks in general and THE network in particular.
The subtitle is "The Accidental Answer for a Troubled Planet." The implication I read is that through the networks we've created we'll be able to save our planet. That is a moot point. While the Internet is rapidly becoming the medium of choice for information sharing, it doesn't come without a price. As she states, the servers, routers, and switches that send information on its way require a steady stream of electrons for their operation, and at current rates of expansion, it is not clear that we'll be able to afford the electrical power plants that will continue to allow that expansion. This is one of the few books I've read that has addressed this particular energy problem in some depth.
A sampling of chapters that address current issues include:
What's So Smart About an Energy Grid?
Is Broadband Really That Important?
Net Neutrality
Political Sustainability
Rocking the Vote
Antisocial Network Engineering
Government's Role in Protecting the Network's Integrity
21st-Century Warfare: Cyberattacks
The Health Net
Not by Accident: Social Networking
As a prototypical nerd, I hope that she's correct in suggesting the Internet may be a major means of "saving" the planet, i.e. The Sustainable Network may become a model for the "Sustainable World." My nightmare is that human nature will remain rigidly rooted in its prehistoric "small group" past, and we'll continue to make decisions for the benefit of our small group, but decisions that lead to the degradation of the planet.
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Highly Relevant and Interesting by J. Goldman (Palo Alto, CA USA) 5 Stars
November 12, 2009
I am not in the tech industry but I am a big user and fan of technology. This book is a great examination of the profound impact that technology (the "network", wireless, etc.) has on our lives...It's really fascinating to have the author examine the environmental, political, social, and economic implications of the network. This book is great follow up reading to Thomas Friedman's "Hot, Flat and Crowded"...The Sustainable Network was highly educational and very interesting.
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Bright Green... Not Just for Tree Huggers by DMJ (Los Angeles, CA) 5 Stars
November 05, 2009
I just finished reading "The Sustainable Network," by Sarah Sorensen and felt compelled to jump online and write a review.
This book is a true resource for anyone who wants to see more bright green in their wallet! It spells out concrete ways to save money and energy through simple practices. Saving time, money, and energy is huge... it applies to everyone, not just tree huggers!
Reading this book inspired me to execute some real upgraded changes on how my family consumes our products at home and how my business partner and I run our offices.
We found that by employing some of the simple ideas Sorensen spells out in this book, we are able to make better use of the electronic devices and internet network we already own. She points out that changes don't need to start out epic in order to improve the environment and affordability of what we consume.
The "Sustainable Network" has ignited my passion to become hungry to think more efficiently.
Eventually, using our internet instead of raw paper will become to people what using seat belts in cars is -- no longer optional!
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Not just a Pretty "Green" Face by Kelly M. Robertson (Silicon Valley) 4 Stars
October 29, 2009
This is an important book, but not just for the professionals in the IT world. This is an effective foil for educators, parents, businesses great and small, and folks who realize that IT is too much a part of our global economy to ignore in any discussion of a Green Future.
"The Sustainable Network" spells out lofty promises for The Network - the Internet and all attendant networks. Think of Jared Diamonds' "Guns, Germs, and Steel" in the beginning of the book: the Social Anthropology of computer networks which, which along with Food and Energy, drives the world's economy.
This helped me to gain perspective on the intractable and irreversible impact of The Network on the lives of 1.6+ billion people now...
The book charges ahead with a serious body of research but by calling on each of us "nodes" be stakeholders in The Network. Sustainable Network doesn't get boring even when the author gets into details that she calls the "weeds". On the contrary, Sorenson is an Accountability Coach here and has calls to action for individuals and businesses, with ample supporting data to make her points stick.
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