| View Larger Image | Focus Groups: A Practical Guide for Applied Research | Hardcoverby Professor Richard A. Krueger (Author), Dr. Mary Anne Casey (Author)
| List Price: | $133.00 | | Price: | $101.70 | | You Save: | $31.30 (24%) | | | Available: | Usually ships in 24 hours |
| | Binding: | Hardcover | | Publisher: | Sage Publications, Inc | | Edition: | 3rdrd Edition | | Page Count: | 320 Pages | | Publication Date: | April 26, 2000 | | Sales Rank: | 688,012th |
|
EDITORIAL REVIEWS |
Product Description
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. |
CUSTOMER REVIEWS (Average Customer Rating: 4.5 based on 8 reviews)
|
Focus Group by Majdi Quttainah (California, CA, USA)  4 Stars
May 15, 2009
This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.
| |
Review from a Focus Group Moderator by Lisa Von Bargen (Phoenix, AZ United States)  5 Stars
July 25, 2006
If you're looking for practical information that you can apply quickly, I suggest picking up this book. You'll flip through it time and again. As the owner of www.MyFocusGroupModerator.com, I see a lot of poorly written material. Krueger has done a good job in making this guide immediately impactful to the reader.
| |
Helpful guide to focus groups by C. Monreal 4 Stars
September 20, 2005
Kreuger and Casey's book provided helpful information for conducting focus groups to novice practioners. From room arrangement to recruitment, the guide covered all the basics.
| |
Helpful by Dr. W. G. Covington, Jr. (Edinboro, Pennsylvania) 4 Stars
December 01, 2003
As explained in the acknowledgements, this book grew out of research projects of the authors. It seeks to explain how one draws valid meaning from qualitative data. The focus of the book, as a consequence, is analysis. The authors see themselves as logical positivists. Three components of analysis are: data reduction, data display, and conclusion drawing/verification.Like a large number of other scholars, they see compatibility between qualitative and quantitative research. They contend that "qualitative research can be outright 'confirmatory.'"This book covers the basics of doing a qualitataive study. It is a helpful reference to use for experienced researchers as well as an excellent introduction for beginners.
| |
Focus groups 5 Stars
February 24, 2002
This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.
| |
SIMILAR PRODUCTS |
| Focus Groups as Qualitative Research (Qualitative Research Methods)
by David L. Morgan (Author)
From the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students." --Contemporary Sociology "David L....
| 
| Focus Groups: Theory and Practice (Applied Social Research Methods)
by Dr. David W. Stewart (Author), Dr. Prem N. Shamdasani (Author), Dr. Dennis Rook (Author)
Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus...
| 
| Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)
by Dr. Floyd J. Fowler (Author)
What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure...
| 
| Qualitative Interviewing: The Art of Hearing Data
by Dr. Herbert J. Rubin (Author), Dr. Irene S. Rubin (Author)
Qualitative Interviewing, Second Edition has been totally rewritten to add new examples and to better integrate the presentation of topics. Readers will see how the choice of topic influences question wording and how the questions asked influence the analysis. Authors Herbert and Irene Rubin have improved the presentation of matters that students have most trouble with, such as finding an interesting and viable topic, recognizing concepts, learning when and how aggressively to follow up, and...
| 
| Case Study Research: Design and Methods (Applied Social Research Methods)
by Dr. Robert K. Yin (Editor)
The Fourth Edition of Robert K. Yin’s bestselling text presents the breadth of the case study method but at a detailed level. It serves as a complete portal to the world of case study research. The Fourth Edition now covers more than 50 case studies, about one-quarter of them not cited in earlier editions, with vignettes of the case studies appearing throughout the text. Similarly, this edition contains numerous citations to the most recent literature. New methodological...
|
|
|
