Product Description
Written by a neurobiologist and a psychologist, this volume presents a new theory of olfactory perception. Drawing on research in neuroscience, physiology, and ethology, Donald A. Wilson and Richard J. Stevenson address the fundamental question of how we navigate through a world of chemical encounters and provide a compelling alternative to the "reception-centric" view of olfaction. The major research challenge in olfaction is determining how the brain discriminates one smell from another. Here, the authors hold that olfaction is generally not a simple physiochemical process, but rather a plastic process that is strongly tied to memory. They find the traditional approach -- which involves identifying how particular features of a chemical stimulus are represented in the olfactory system -- to be at odds with historical data and with a growing body of neurobiological and psychological evidence that places primary emphasis on synthetic processing and experiential factors. Wilson and Stevenson propose that experience and cortical plasticity not only are important for traditional associative olfactory memory but also play a critical, defining role in odor perception and that current views are insufficient to account for current and past data. The book includes a broad comparative overview of the structure and function of olfactory systems, an exploration into the mechanisms of odor detection and olfactory perception, and a discussion of the implications of the authors' theory. Learning to Smell will serve as an important reference for workers within the field of chemical senses and those interested in sensory processing and perception.

CUSTOMER REVIEWS (Average Customer Rating: 5.0 based on 2 reviews)

A review of the physiology of olfactory systems and mechanics of detection enhances this excellent discourse. by Midwest Book Review (Oregon, WI USA)

5 Stars
October 14, 2006
LEARNING TO SMELL: OLFACTORY PERCEPTION FROM NEUROBIOLOGY TO BEHAVIOR is written by a neurobiologist and psychologist and provides a new theory of olfactory perception, making it a recommended pick for any college-level health library holding. The major research in the area lies in determining how the brain identifies and separates smells: chapters reviews research approaches and propose that experience and cortical plasticity combine to play a defining role in odor perception. A review of the physiology of olfactory systems and mechanics of detection enhances this excellent discourse. Diane C. Donovan California Bookwatch

Latest, Greatest book on Olfaction by David H. Peterzell (San Diego, CA United States)

5 Stars
July 30, 2006
The biggest felonies in sensory science have to do with equating (1) the physical stimulus, or (2) early neural signals, with psychological perception. For instance, as long as a vision scientist confuses wavelength with color, he will have no tenable scientific understanding of color, and he will at best publish confusing research. Alternatively, if he thinks that he can understand color based on the simple outputs of three cone photoreceptors, he will remain in the dark, so to speak. Perhaps it is not fair to accuse most olfactory scientists of the aforementioned felony. However, most of them, apparently, have focused on the front end of system, attempting to understand how chemicals are transduced into neural signals and represented in the olfactory system. If their explanation of odor detection and discrimination ends there, they've blown it. The authors suggest that, historically, researchers have mostly attempted to determine how a chemical stimulus is represented in the olfactory system, without considering context and learning. However, the authors note that this perspective is at odds with considerable neurobiological and psychological data, which demonstrate the importance of perceptual learing (i.e., synthetic processing and experiential factors) as opposed to the structural features of the stimulus as critical for odor discrimination. In reviewing the evidence, the authors conclude that the initial odorant features are not consciously accessible, and that this extraction is at best a first necessary stage for subsequent cortical synthetic processing. "Cortical synthetic coding reflects an experience-dependent process that allows synthesis of novel co-occurring features, similar to processes used for visual object coding. Thus, we propose that experience and cortical plasticity are not only important for traditional associative olfactory memory (e.g. fear conditioning, maze learning, and delayed-match-to-sample paradigms), but also play a critical, defining role in odor discrimination." So, this book is on target because it frees itself from the shackles of simple models of chemical pattern recognition. I'm not an expert on olfaction. My appreciation of this book was greatly enhanced by reading a very good introductory chapter on olfaction. This chapter appeared in Wolfe et al (Sensation & Perception, 2005), and was authored primarily (I believe) by Rachel Herz. This chapter included many informative illustrations, and the textbook website at Sinauer included an excellent section on sensory memory cues based on Herz' research. (I wish this book had colorful illustrations). The authors do a superb job of comparing olfaction and olfaction research to research on the other senses, in particular the visual sense. They note the many similarities among sensory systems, and use these similarities to inform their analyses and their research. Moreover, they integrate their understanding of learning, memory and pattern recognition into the theoretical approach. The integrative nature of this book was definitely a plus. If you are a psychophysicist or cognitive scientist, then it is hard to disagree with the authors on the key points of their theory.

SIMILAR PRODUCTS

	Olfaction and the Brain by Warrick J. Brewer (Editor), David Castle (Editor), Christos Pantelis (Editor), Peter Doherty (Editor) Olfaction and its relation to mental health is an area of growing interest, evidenced by the 2004 Nobel Prize in Physiology or Medicine being awarded for discoveries relating to odorant receptors and the organization of the olfactory system. Olfaction is of particular interest to specialists seeking a fuller understanding of schizophrenia, as clear deficits in the sense of smell could predict schizophrenia in apparently unaffected individuals. In this timely book, Warrick Brewer and his team of...
	The Neurology of Olfaction (Cambridge Medicine) by Christopher H. Hawkes (Author), Richard L. Doty (Author) Testing the sense of smell is often omitted or trivialized during neurological examination. This comprehensive review will address this shortcoming by emphasizing the significance of this important sensory modality. The Neurology of Olfaction describes the anatomy and physiology of human olfaction and how it may be measured. The book covers neurologic disorders in depth and a comprehensive chapter is devoted to neurodegenerative disorders, particularly Alzheimer's disease and Parkinson's...
	The Scent of Desire: Discovering Our Enigmatic Sense of Smell by Rachel Herz (Author) Why do some people like a certain aroma and others hate it? Is smell personal or cultural? How does it affect our choices and our actions? The Scent of Desire is the definitive psychological study of the importance of smell in our lives, from nourishment to procreation to our relationships with other people and the world at large. Located in the same part of the brain that processes emotion, memory, and motivation, this most essential of senses is imperative to our physical and...
	What the Nose Knows: The Science of Scent in Everyday Life by Avery Gilbert (Author) • How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet? • Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers? • By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies? • Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies? Everything about the...
	Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield (Author) Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to trigger and enhance customers emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers. Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S. retail marketing trade, so that innovative...