| View Larger Image | EasyJet: The Story of Britain's Biggest Low-Cost Airline | Paperbackby Lois Jones (Author)
| List Price: | $15.95 | | Price: | $12.44 | | You Save: | $3.51 (22%) | | | Available: | Usually ships in 24 hours |
| | Binding: | Paperback | | Publisher: | Aurum Press | | Edition: | 2ndnd Edition | | Page Count: | 256 Pages | | Publication Date: | April 01, 2007 | | Sales Rank: | 762,328nd |
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EDITORIAL REVIEWS |
Product Description
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about. |
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