| View Larger Image | Auditory Stroop reveals implicit gender associations in adults and children [An article from: Journal of Experimental Social Psychology] | Digitalby S.B. Most (Author), A.V. Sorber (Author), J.G. Cunningham (Author)
| List Price: | $4.95 | | | Available: | Available for download now |
| | Binding: | Digital | | Publisher: | Elsevier | | Page Count: | 7 Pages | | Publication Date: | March 01, 2007 |
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Product Description
This digital document is a journal article from Journal of Experimental Social Psychology, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: Gender provides a powerful social heuristic for structuring incoming information. Thus, it may be difficult to attend to aspects of a person's sex without also activating irrelevant gender associations. In two experiments, an auditory Stroop revealed implicit gender associations. Participants categorized the sex of voices saying names and words stereotypically associated with male, female or neutral gender roles. Both adults and children were slower when the voice's sex was stereotypically incongruent with the spoken word or name. Although both groups showed such interference, children-who are generally less flexible about gender roles-showed more interference in response to gender-stereotypical words (e.g., football) than names (e.g., Rachel), whereas adults showed the opposite pattern. Given the simplicity of this task, the auditory Stroop might be used both to tap into implicit gender associations and to investigate their development. |
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