| The effect of physical attractiveness of models on advertising effectiveness for male and female adolescents.(Report): An article from: Adolescence | Digitalby Chia-Ching Tsai (Author), Chih-Hsiang Chang (Author)
| List Price: | $9.95 | | | Available: | Available for download now |
| | Binding: | Digital | | Publisher: | Thomson Gale | | Page Count: | 9 Pages | | Publication Date: | December 22, 2007 |
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Product Description
This digital document is an article from Adolescence, published by Thomson Gale on December 22, 2007. The length of the article is 2651 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the author: This study investigates the effect of advertising with physically attractive models on male and female adolescents. The findings suggest that highly attractive models are less effective than those who are normally attractive. Implications of social comparison are discussed.Citation DetailsTitle: The effect of physical attractiveness of models on advertising effectiveness for male and female adolescents.(Report)Author: Chia-Ching TsaiPublication: Adolescence (Magazine/Journal)Date: December 22, 2007Publisher: Thomson GaleVolume: 42 Issue: 168 Page: 827(10)Article Type: ReportDistributed by Thomson Gale |
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