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Electrophysiological activity generated during the Implicit Association Test: a study using event-related potentials.(Report): An article from: The Psychological Record | Digital

by Catriona O'Toole (Author), Dermot Barnes-Holmes (Author)

List Price: $9.95  
Available:  Available for download now

Binding:  Digital
Publisher:  The Psychological Record
Page Count:  19 Pages
Publication Date:  March 22, 2009


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Product Description
This digital document is an article from The Psychological Record, published by The Psychological Record on March 22, 2009. The length of the article is 5411 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.From the author: The Implicit Association Test (IAT) examines the differential association of 2 target concepts with 2 attribute concepts. Responding is predicted to be faster on consistent trials, when concepts that are associated in memory share a response key, than on inconsistent trials, when less associated items share a key. In the current study, event-related potentials (ERPs) were recorded while participants were engaged in an IAT task. Two positively valenced stimuli (baby and romance) and two negatively valenced stimuli (spider and snake) were employed as category labels. Results showed shorter response latencies on consistent relative to inconsistent trials. Differential EEG activity was also observed.. Consistent trials tended to generate more positive waveforms in the central and parietal areas relative to inconsistent trials during the 300- to 400-ms interval following stimulus onset. During the 400- to 600-ms interval, inconsistent trials were significantly more positive than consistent trials at the two prefrontal sites and significantly more negative at the two central sites. Comparisons between the EEG activity generated in the current IAT study and that generated by semantic priming are discussed.Citation DetailsTitle: Electrophysiological activity generated during the Implicit Association Test: a study using event-related potentials.(Report)Author: Catriona O'ToolePublication: The Psychological Record (Magazine/Journal)Date: March 22, 2009Publisher: The Psychological RecordVolume: 59 Issue: 2 Page: 207(13)Article Type: ReportDistributed by Gale, a part of Cengage Learning
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