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ESC heartened by UK tobacco ad ban
February 14, 2003Today's ruling of the Tobacco Advertising and Promotion Act in the UK is deemed by the European Society of Cardiology (ESC) as crucial step in the right direction towards the total abolition of tobacco advertising across Europe.
Professor John Martin, ESC Board member and Professor of Cardiology at University College London, UK, describes the move as 'Terrific!' adding that, "Cardiovascular disease causes more suffering and premature death than any other disease and smoking is the most powerful cause of cardiovascular disease. Every effort should be made to minimise the promotion of tobacco and tobacco products. If we can persuade the European population to stop smoking we will put an end to a major cause of their suffering and premature death."
In May 2002, the ESC called upon the European Union to ban tobacco sponsorship of sporting events, in line with the theme of World No Tobacco Day 2002, "Tobacco-Free Sports: Play it Clean". Thus this ruling by the UK government is a much needed and appreciated move towards a total ban on tobacco advertising across all realms of activity.
The ESC continues to work with the European Parliament in the rolling out of its recently accepted Heart Plan for Europe, highlighting the need to reduce cardiovascular disease across Europe with tobacco usage cited as a major area for concern. The Heart Plan for Europe sets as one of its key objectives the reduction of the number of cigarette smokers in Europe by one percent per year.
"Tobacco smoking is one of the major risk factors for heart disease", explains Professor Alexander Battler, Spokesperson for the ESC and Chairman of Cardiology at Tel-Aviv University, Israel, "Cigarette smokers are three times more likely to suffer from heart attack or stroke, chronic diseases which can kill or cause profound disability".
On the subject of the Act, Professor Battler continues, "This, along with the recent ruling in Ireland banning smoking in the workplace, including pubs and restaurants, to start as of 2004, is an important
development in the battle against tobacco promotion and usage. The UK and Ireland are setting excellent examples of how governments can and must set clear policies regarding tobacco issues. We must encourage the rest of Europe to follow suit and work towards actively reducing both death and suffering from tobacco-related cardiovascular disease".
According to Professor Ulrich Keil, ESC Spokesperson and Director of the Institute of Epidemiology and Social Medicine of the University of Munster, Germany, the UK ruling is "Good news, but the battle must go on!". Furthermore, Professor Keil offers nine main evidence-based and effective measures to curb the smoking epidemic in Europe, outlined as follows:
1. "Increased taxes on tobacco; a 10% price increase on tobacco products leads to a 5% decrease in cigarette consumption
2. "Quashing of illegal trade and smuggling of tobacco products
3. "Banning of tobacco advertising and sponsoring
4. "Creation of a smoke-free environment
5. "Regulation of the cigarette product and education of the public on how these are manipulated to make nicotine more addictive
6. "Review of the selling and dispensing of cigarettes and other tobacco products: Germany for example is a world record holder with regard to vending machines. We have 850 000 cigarette vending machines for 82 million people which means one vending machine per 100 people
7. "Tobacco prevention in schools
8. "Health information dissemination in the mass media. Medical societies and medical societies such as the ESC have to stand up and inform people on the dangers of smoking. In countries with high cholesterol and high lipid levels it is particularly dangerous to smoke because there is an interaction between high cholesterol (lipid) levels and smoking. This interaction is synergistic, which means that the two risks incurred by high cholesterol and smoking are each more than additive; they are in fact multiplicative
9. "Last but not least, smoking-cessation programmes in medical practice and especially in cardiology have to be emphasised. Smoking-cessation has to be seen as a therapy in the same light as the treatment of hypertension, diabetes or hyperlipidemia. Physicians need to take an active responsibility for this".
* ends *
European Society of Cardiology (ESC)
The ESC continues to work with the European Parliament in the rolling out of its recently accepted Heart Plan for Europe, highlighting the need to reduce cardiovascular disease across Europe with tobacco usage cited as a major area for concern. The Heart Plan for Europe sets as one of its key objectives the reduction of the number of cigarette smokers in Europe by one percent per year.
"Tobacco smoking is one of the major risk factors for heart disease", explains Professor Alexander Battler, Spokesperson for the ESC and Chairman of Cardiology at Tel-Aviv University, Israel, "Cigarette smokers are three times more likely to suffer from heart attack or stroke, chronic diseases which can kill or cause profound disability".
On the subject of the Act, Professor Battler continues, "This, along with the recent ruling in Ireland banning smoking in the workplace, including pubs and restaurants, to start as of 2004, is an important
development in the battle against tobacco promotion and usage. The UK and Ireland are setting excellent examples of how governments can and must set clear policies regarding tobacco issues. We must encourage the rest of Europe to follow suit and work towards actively reducing both death and suffering from tobacco-related cardiovascular disease".
According to Professor Ulrich Keil, ESC Spokesperson and Director of the Institute of Epidemiology and Social Medicine of the University of Munster, Germany, the UK ruling is "Good news, but the battle must go on!". Furthermore, Professor Keil offers nine main evidence-based and effective measures to curb the smoking epidemic in Europe, outlined as follows:
1. "Increased taxes on tobacco; a 10% price increase on tobacco products leads to a 5% decrease in cigarette consumption
2. "Quashing of illegal trade and smuggling of tobacco products
3. "Banning of tobacco advertising and sponsoring
4. "Creation of a smoke-free environment
5. "Regulation of the cigarette product and education of the public on how these are manipulated to make nicotine more addictive
6. "Review of the selling and dispensing of cigarettes and other tobacco products: Germany for example is a world record holder with regard to vending machines. We have 850 000 cigarette vending machines for 82 million people which means one vending machine per 100 people
7. "Tobacco prevention in schools
8. "Health information dissemination in the mass media. Medical societies and medical societies such as the ESC have to stand up and inform people on the dangers of smoking. In countries with high cholesterol and high lipid levels it is particularly dangerous to smoke because there is an interaction between high cholesterol (lipid) levels and smoking. This interaction is synergistic, which means that the two risks incurred by high cholesterol and smoking are each more than additive; they are in fact multiplicative
9. "Last but not least, smoking-cessation programmes in medical practice and especially in cardiology have to be emphasised. Smoking-cessation has to be seen as a therapy in the same light as the treatment of hypertension, diabetes or hyperlipidemia. Physicians need to take an active responsibility for this".
* ends *
European Society of Cardiology (ESC)
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