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Boating Tourists Visit A Range Of UK Attractions
September 19, 2002Tourists using the UK's canal network are likely to visit a wide range of land-based attractions as part of their holiday experience, revealed Staffordshire University researchers at a national conference looking at the potential of inland waterways to boost British tourism.
Professor Rick Ball and PhD student Ian Brown, from the University`s Centre for Economic and Social Regeneration, conducted a survey of canal boat users which revealed a wide range of attractions popular with canal tourists. These included:
"˘ Royal Armouries, the National Museum of Arms and Armour in Leeds
"˘ London Zoo
"˘ Cadbury World, a visitor experience of the famous chocolate-maker in Birmingham
"˘ Black Country Living Museum, the industrial heritage museum in Dudley
"˘ Chester Zoo
"˘ The Wedgwood Story, a £4.5million visitor centre in Barlaston, Staffordshire
The survey further found that canal boat users were more likely to visit an attraction if they had children aboard. This is significant as canal holidays are popular with families.
In a poll conducted by the researchers in August 2001 in North Staffordshire, a total of 337 boats were sampled. These were transporting 1,116 people (an average of 3.3 people per boat) of which 252 were children.
The findings were revealed at a national forum held at the University's Beaconside campus in Stafford.
The conference was entitled 'Canal-based tourism: mobilising the potential' and attracted experts and delegates from across the UK to discuss the benefits of the canal network to the British tourism industry.
Professor Ball said: "The conference discussed the practical ways of developing canal attractions and other canal tourism businesses. This included the advantages of a canalside location for visitor attractions and the views of developers on new canal tourism ventures and funding opportunities."
Delegates at the forum included planners, economic development specialists, regeneration practitioners, tourism
officers, developers, key organisations involved in the maintenance and development of inland waterways, consultants, canal user groups, canal trusts and preservation groups.
Staffordshire University
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