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Quit&Win 2002 set to help 1,000,000 smokers quit worldwide
April 22, 2002Biggest ever quit attempt to begin on 2 May 2002
The largest global effort ever to encourage smokers to dump their habit gets underway on Wednesday 2 May with the start of the fifth international Quit&Win competition.
The competition target is to involve up to a million people in the 98 countries organizing the contest all over the world. The participants will try to stay off tobacco for four weeks. If they succeed, they not only stand a chance of breaking with smoking for good but also of winning prizes, i.e. the international super prizes of USD 10.000 or USD 2.500.
Quit&Win is open to people aged 18 or over who are regular smokers. Its rules allow them to use pharmacological aids throughout the four-week contest, but winners are required to take a lab test to confirm their abstinence from tobacco.
According to the organizers, Quit&Win offers the right incentives and conditions to help people quit smoking. They get the chance to win national and international prizes, and they are part of a large concerted effort that acts as a support network.
"Quit&Win is an explicitly positive message for smokers," says the director of International Quit&Win Professor Pekka Puska of the World Health Organizion, Geneva Switzerland. "Contestants may win one of the prizes, but by quitting smoking they win out over tobacco and all the harm it causes. Everyone who quits smoking is a winner."
There are an estimated 1.2 billion tobacco smokers around the world. Each year about 4 million people die from smoking-related diseases. Growing numbers of smokers want to quit, but many find the challenge of going it alone too hard.
To join Quit&Win smokers must register with the contest organizers (see the participating countries in www.quitandwin.org). Much of the work of the campaign prior to the May launch has been to deliver information about the contest and distribute the registration forms as widely as possible. In a number of countries prospective quitters can register through the Internet.
Coordinated by National Public Health Institute (KTL), Finland and backed by the World Health Organization, international Quit&Win campaigns have mushroomed. The first competition was held in 1994, with 60,000 smokers from 13 countries participating and in 1996 some 70,000 smokers in 25 countries took part in the contest. Two years later 200,000 smokers in 48 countries joined the initiative and in the Quit&Win 2000 already more than 430.000 participants in 71 countries joined the contest.
In addition to the WHO, Quit&Win has several international backers. Its main commercial partners are GlaxoSmithKline and Pharmacia Corporation.
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Kansanterveyslaitos - National Public Health Institute (KTL)
Quit&Win is open to people aged 18 or over who are regular smokers. Its rules allow them to use pharmacological aids throughout the four-week contest, but winners are required to take a lab test to confirm their abstinence from tobacco.
According to the organizers, Quit&Win offers the right incentives and conditions to help people quit smoking. They get the chance to win national and international prizes, and they are part of a large concerted effort that acts as a support network.
"Quit&Win is an explicitly positive message for smokers," says the director of International Quit&Win Professor Pekka Puska of the World Health Organizion, Geneva Switzerland. "Contestants may win one of the prizes, but by quitting smoking they win out over tobacco and all the harm it causes. Everyone who quits smoking is a winner."
There are an estimated 1.2 billion tobacco smokers around the world. Each year about 4 million people die from smoking-related diseases. Growing numbers of smokers want to quit, but many find the challenge of going it alone too hard.
To join Quit&Win smokers must register with the contest organizers (see the participating countries in www.quitandwin.org). Much of the work of the campaign prior to the May launch has been to deliver information about the contest and distribute the registration forms as widely as possible. In a number of countries prospective quitters can register through the Internet.
Coordinated by National Public Health Institute (KTL), Finland and backed by the World Health Organization, international Quit&Win campaigns have mushroomed. The first competition was held in 1994, with 60,000 smokers from 13 countries participating and in 1996 some 70,000 smokers in 25 countries took part in the contest. Two years later 200,000 smokers in 48 countries joined the initiative and in the Quit&Win 2000 already more than 430.000 participants in 71 countries joined the contest.
In addition to the WHO, Quit&Win has several international backers. Its main commercial partners are GlaxoSmithKline and Pharmacia Corporation.
--------------------------------------------------------------------------------------------------------------
Kansanterveyslaitos - National Public Health Institute (KTL)
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