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Tobacco industry dominates the process of international tobacco standard setting

May 30, 2001

International standard methods to measure tar and nicotine yields in cigarettes are currently dominated by the tobacco industry, leading to false health claims surrounding low tar cigarettes and failing to protect consumers' health and safety, finds a study in Tobacco Control.

The research team analysed tobacco industry documents made public as part of the settlement of the Minnesota Tobacco Trial and the Master Settlement Agreement. They found that the tobacco industry plays a major role in determining the scientific evidence and suggesting the standards that are eventually adopted as international standards in several areas, including the measurement of tar and nicotine yield in cigarette smoke.

Furthermore, the industry has taken advantage of the ranking provided by these standards to mislead the public, using labels such as "mild" and "light" for cigarettes that have lower tar and nicotine yields according to the ISO method, implying a non-existent health benefit.

The authors urge public health authorities to play a larger role in the standard setting arena, and to refuse to use the ISO method as a basis to develop health related regulatory policies. Given these findings, say the authors, it is no longer acceptable that claims of lower levels of tar and nicotine be made based on ISO standards measurement methods.

In an accompanying commentary, Anne Han believes that the current process of standards development has become vulnerable to the influence of the tobacco industry, while consumer and health organisations often have difficulty competing with the industry's tactics. She explores alternative structures, which would permit public health and other non-industry voices to be better heard, and rectify the unacceptable way in which tobacco standards are being developed now.

British Medical Journal (BMJ)

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