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Rutgers-Newark researchers link individual preferences to neuronal activity in brain
September 02, 2005
Research appears in Neuroscience (Newark)-Life is full of choices. But how do individuals know what their preferences are and how do they act on them? And what leads mothers to make choices that benefit or lead to neglect of her offspring? Based on research performed using laboratory rats, a team of neuroscience researchers at Rutgers University-Newark suggest that an intricate system exists within the brain for establishing individual preferences, which ultimately impacts choices.
In the article, "Preference for cocaine-versus pup-associated cues differentially activates neurons expressing either Fos or CART in lactating, maternal rodents," which is in press for the September 2005 volume of the journal Neuroscience (the article currently appears online at www.sciencedirect.com) Rutgers-Newark neuroscience professor Joan Morrell and her colleague Brandi Mattson reveal that individual preferences can be linked to the activation of specific sets of neurons within the brain. The researchers used postpartum rats in order to establish preferences and analyze how the mother rats' brains functioned when they selected an environment associated with their pups or another environment associated with the drug cocaine. In the experiment, rats learned over four days in which distinct environments they had access to their pups versus where they had access to cocaine. Following a 24-hour wait, the rats were given the opportunity to choose either the environment where they anticipated they would find either their pups or where they would find cocaine.
Using a computer program, the researchers recorded the rats' time and activity in each chamber as a means of determining their preferences for pups or cocaine. Then, the researchers analyzed and recorded the rats' brain activity at the time of their environmental choice.
According to Dr. Morrell, the analysis revealed clear patterns of neuronal activity when the rats made their choices and showed that specific brain regions were active when the animals were making one choice (pup-associated environment) in favor of another one (drug-associated environment). The researchers determined this by tracking the presence of proteins that demonstrate the activity of neurons within the brain.
"This approach provides a snapshot of what was going on in the brain at decision time, which is preferred pups or cocaine," Dr. Morrell notes. "The different brain regions are arranged in a circuit, with some regions more active or less active depending on what the rat's preference is. Understanding what is going on in the brain at decision time is crucial since preference for the environment related to her pups is likely to lead to pup care by the mother rat while preference for the environment related to cocaine is likely to lead to pup neglect."
These findings may be significant because they establish a link between individual preferences and innate brain activity, but Dr. Morrell cautioned that it would be a leap to use these results to provide a model for the higher cognitive processes such as critical thinking and belief systems that humans possess."
"However, my results do demonstrate the general principles of how the nervous system mediates such important decisions and these principles apply in the nervous system of all mammals including humans," Dr. Morrell explains. "With this approach we can determine the ground rules for the function of the mammalian brain in such decisions.\\\
Rutgers, the State University of New Jersey
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The relationship of individual time perspective and recreation experience preferences.: An article from: Journal of Leisure Research
by Kindal Shores (Author), David Scott (Author)
This digital document is an article from Journal of Leisure Research, published by Thomson Gale on January 1, 2007. The length of the article is 15783 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: KEYWORDS: Time perspective, recreation experience preference; benefits, psychology of leisure.
Citation Details Title: The relationship of individual time perspective and recreation experience preferences. Author: Kindal Shores Publication: Journal of Leisure Research (Magazine/Journal) Date: January 1, 2007 Publisher: Thomson Gale Volume: 39 Issue: 1 Page:...
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Nature Parks CHOBE RIVER Botswana
Directed By: TravelVideoStore.com Also With: TravelVideoStore.com (Producer)
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Aroma Housewares Co. Forte Series Digital Convection Oven
by Aroma Housewares Co. - Aromaco
Not to be mistaken for a common toaster oven, the Digital Countertop Oven from the Aroma?? Fort????? series performs all the functions of a standard oven with pre-programmed settings for roasting, convection, baking, toasting, pizza and rotisserie.Additionally, two fully-customizable menu options allow you to design your own cooking programs - tailoring the time, temperature and function to suit any recipe. It also features a nonstick interior, heat-retaining glass door and rapid heating system.Features:Three rack positions accommodate various food sizes and cooking methods.Nonstick interior for easy cleaning. Nonstick bake pan also included.Generous capacity accommodates a 12-in. pizza, a rotisserie chicken or two sheets of cookies.Quadruple heating element system heats up rapidly.
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Spending behavior patterns and compensation system preferences: an individual difference perspective.: An article from: Journal of Managerial Issues
by Jason D. Shaw (Author), John Schaubroeck (Author)
This digital document is an article from Journal of Managerial Issues, published by Pittsburg State University - Department of Economics on September 22, 2003. The length of the article is 7094 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: This article develops a conceptual framework explaining how individual differences in sensitivity of consumption to current income may relate to the motivational effects of monetary incentives and preferred compensation mixes. Related individual differences constructs associated with pay and consumption are discussed, and their conceptual...
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Aggregation of Individual Preferences: An Algorithm for Constructing Compromises (Beitrage Zur Okonomischen Forschung)
by Walburga Rodding (Author)
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Individual preferences and advance directives. (Advance Care Planning: Priorities for Ethical and Empirical Research)(Special Supplement): An article from: The Hastings Center Report
by Terrie Wetle (Author)
This digital document is an article from The Hastings Center Report, published by Hastings Center on November 1, 1994. The length of the article is 2865 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Individual preferences and advance directives. (Advance Care Planning: Priorities for Ethical and Empirical Research)(Special Supplement) Author: Terrie Wetle Publication: The Hastings Center Report (Refereed) Date: November 1, 1994 Publisher: Hastings Center Volume: v24 Issue: n6 Page: pS5(4)
Distributed by Thomson...
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![A note on the non-emptiness of the stability set when individual preferences are weak orders [An article from: Mathematical Social Sciences]](http://ecx.images-amazon.com/images/I/512S1GNR6ML._SL160_.jpg)
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A note on the non-emptiness of the stability set when individual preferences are weak orders [An article from: Mathematical Social Sciences]
by N.G. Andjiga (Author), I. Moyouwou (Author)
This digital document is a journal article from Mathematical Social Sciences, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description: It is well known from the Nakamura's theorem [Nakamura, K., 1979. The vetoers of a simple game with ordinal preferences, International Journal of Game Theory 8, 55-61.] that the core of a voting game is nonempty for all profiles of individual preferences if and only if the number of alternatives is less than the Nakamura number. The aim of this note is to provide an equivalent result for the stability set introduced by Rubinstein [Rubinstein, A., 1980. Stability of decision systems under majority rule,...
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Individual Preferences in E-Learning
by Howard Hills (Author)
Trainers ask: "What personality types do best at e-learning; who really likes e-learning?" Better that they should ask: "How can we make e-learning more appealing to more people?" E-learning is here to stay in the same way that the Internet is here to stay. The classroom, as a mass education tool, was an invention of the industrial age and we have made good use of it. E-learning is an invention of the information age but we have yet to properly realise its potential. Some of the steam has gone out of e-learning. Organizations have experienced problems with technology, variable content, poor course take-up and even greater drop-out. The problem is that what appeals to the organization, a mass training and development medium that can be used to train everyone at once, is at odds with - or...
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Revealed stock preferences of individual investors: Evidence from Chinese equity markets [An article from: Pacific-Basin Finance Journal]
by L. Ng (Author), F. Wu (Author)
This digital document is a journal article from Pacific-Basin Finance Journal, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description: We examine the stock preferences of Chinese individual investors as revealed by their executed trades. Results show that their stock preferences vary with wealth levels. Wealthier individuals prefer stocks with high liquidity and volatility, greater state-ownership, high growth potential, and strong past performance. Less wealthy individuals, however, prefer stocks with high beta, high liquidity, poor past performance, low price, and small capitalization. Overall, the investment choices of Chinese...
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![A collective choice method based on individual preferences relational systems (p.r.s.) [An article from: European Journal of Operational Research]](http://ecx.images-amazon.com/images/I/51G4P0G7AGL._SL160_.jpg)
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A collective choice method based on individual preferences relational systems (p.r.s.) [An article from: European Journal of Operational Research]
by K. Jabeur (Author), J.M. Martel (Author)
This digital document is a journal article from European Journal of Operational Research, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description: In group decision-making literature, several procedures are proposed in order to establish a collective preference from the different individual ones. The majority of these procedures, however, reveal that the individual preferences are always expressed in total pre-orders (or ranking). Indeed, until now very few have considered individual preferences which are expressed in partial pre-orders or, more generally, in preferences relational systems (p.r.s.). Moreover, many of these procedures...
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