Counter advertising at the cinema reduces appeal of smoking only to non-smokersJune 12, 2007Screening an anti-smoking advertisement before movies which glamorise smoking reduces the appeal of smoking images in movies only to young non-smokers, according to a study in the June issue of Tobacco Control. The authors said careful consideration needed be given to the type of anti-smoking advertisement screened, because the advertisement used in the study appeared to increase intention to smoke in young women smokers. While 25.6% of smokers who did not see the advertisement said they were likely to be smoking in 12 months time, 38.6% of smokers who saw it said they were still likely to be smoking. The study involved more than 3,000 cinema goers aged 12-24 years, who were surveyed after watching the same movie at theatres in three Australian states during a three-week period; 18.6% of them were current smokers. In the second and third weeks, an advertisement was shown before the film warning viewers not to be 'sucked in' by the depiction of smoking in the following feature because that was what the tobacco giants wanted. The proportion of non-smokers who thought that the smoking in the movie was not okay rose from 43.8% to 47.8% amongst those who had seen the advertisement. It had no significant effect on the views of smokers. The authors said: 'Placing an antismoking advertisement before movies that contain smoking scenes can help to immunise young non-smokers against the influences of film stars smoking. 'The finding that a higher proportion of smokers in the intervention group reported they were likely to be smoking in the future suggests that the antismoking advertisement could have in fact increased stated intentions to smoke. 'Caution must be exercised in the type of advertisement screened as some types of advertising may reinforce smokers' intentions to smoke.' Previous research has shown that as restrictions have tightened on tobacco advertising, there has been an increase in the depiction of smoking in films. Lead characters who smoke tend to be likeable, rebellious, attractive and/or successful, while smoking's detrimental effects on health tend to be ignored in films. There is mounting evidence suggesting that adolescents whose favourite actors or actresses smoke on screen are more inclined to take up smoking themselves. BMJ Specialty Journals |
|||||||||||||||||||||
| Related Smoking Current Events and Smoking News Articles Study suggests dentists can identify patients at risk for fatal cardiovascular event A new study indicates dentists can play a potentially life-saving role in health care by identifying patients at risk of fatal heart attacks and referring them to physicians for further evaluation. Air pollution increases infants' risk of bronchiolitis Infants who are exposed to higher levels of air pollution are at increased risk for bronchiolitis, according to a new study. PMH finding may help some tonsil cancer patients avoid chemotherapy Clinical researchers at Princess Margaret Hospital (PMH) have confirmed that patients with oropharyngeal squamous cell cancer ("tonsil cancer") harbour a common type of human papilloma virus (HPV16), but also that such cancers are very sensitive to radiation. MSU researcher: Obesity significantly cuts odds of successful pregnancy Obese women are as much as 28 percent less likely to become pregnant and have a successful pregnancy, according to research that earned a Michigan State University professor a national award. Survey: Awareness of COPD is rising, but understanding is still low Awareness of COPD-chronic obstructive pulmonary disease-continues to grow in the United States, according to national survey results released today by the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health. Smokers with common autoimmune disorder at higher risk for skin damage As if there weren't enough reasons to stop smoking, a team of researchers at the Research Institute of the McGill University Health Centre (RI-MUHC) have just found another. Help your kidneys: Pass on salt and diet soda Individuals who consume a diet high in sodium or artificially sweetened drinks are more likely to experience a decline in kidney function, according to two papers being presented at the American Society of Nephrology's annual meeting in San Diego, California. Study spotlights efficacy of questionnaire to identify patients at high risk for lung cancer A study featured in the November issue of the Journal of Thoracic Oncology confirms the success of a simple questionnaire designed to identify patients at high risk of lung cancer. Research: Migraine and cardiovascular disease: Systematic review and meta-analysis Migraine with aura (temporary visual or sensory disturbances before or during a migraine headache) is associated with a twofold increased risk of stroke, finds a study published on bmj.com today. Consumer Electronics Can Help Improve Patient Health Electronic tools and technology applications for consumers can help improve health care processes, such as adherence to medication and clinical outcomes like smoking cessation, according to a report by researchers at the Johns Hopkins Bloomberg School of Public Health. More Smoking Current Events and Smoking News Articles |
|||||||||||||||||||||
|
|||||||||||||||||||||
|
|||||||||||||||||||||