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Brain region central to placebo effect identified
July 19, 2007
Researchers have pinpointed a brain region central to the machinery of the placebo effect-the often controversial phenomenon in which a person's belief in the efficacy of a treatment such as a painkilling drug influences its effect. The researchers said their findings with human subjects offer the potential of measuring the placebo effect and even modulating it for therapeutic purposes. They also said their findings could enable measurements of brain function that "would help determine dysfunctions in cerebral mechanisms that may impair recovery across a number of conditions." Jon-Kar Zubieta and colleagues published their findings in the July 19, 2007, issue of the journal Neuron, published by Cell Press. Their studies concentrated on a brain area known as the nucleus accumbens (NAC), a region deep in the brain, known to play a role in expectation of reward. Earlier studies had hinted at involvement of the NAC in the placebo effect, but the nature of that role was unknown, said the researchers. In their experiments, the researchers told volunteers that they were testing the effects of a new pain-killing drug and that the subjects might receive the drug or a placebo. However, in the experiments, the researchers gave only a placebo injection of a salt solution. The experiments involved asking the subjects to rate their expectation of the pain-killing effects of the "drug" and also the level of pain relief with or without the "drug" that they felt from a moderately painful injection of salt solution into their jaw muscle. In one set of experiments, the researchers used a molecular tracer scanning technique known as Positron Emission Spectroscopy to measure release from the NAC of the neurotransmitter dopamine-a chemical trigger of the brain's reward response. They found that the greater subjects' anticipation of the pain-killing benefit of the placebo, the greater the dopamine release from the NAC. Also, subjects who reported greater relief from the placebo when they did experience pain showed greater NAC activity when they received the placebo before the pain. In separate experiments, the researchers studied whether activation of subjects' NAC during reward processing correlated with the magnitude of their placebo effect. They told subjects to expect monetary rewards of different amounts, as their brains were scanned using functional magnetic resonance imaging. The researchers found that the people who showed greater activation of the NAC during this reward-expectation task also showed a greater anticipation of effectiveness of a placebo. The researchers concluded that "These findings are consistent with the hypothesis that this system is involved in the encoding of the 'incentive value' of the placebo, possibly acting as a gate or permissive system for the formation of placebo effects." They wrote that "The placebo effect then emerges as a resiliency mechanism with broad implications that, given its activation of specific circuits and mechanisms, can be both examined and modulated for therapeutic purposes." Cell Press Related Placebo Current Events and Placebo News ArticlesRotavirus vaccine developed in India demonstrates strong efficacyThe Government of India's Department of Biotechnology (DBT) and Bharat Biotech announced positive results from a Phase III clinical trial of a rotavirus vaccine developed and manufactured in India. World first clinical trial supports use of Kava to treat anxiety A world-first completed clinical study by an Australian team has found Kava, a medicinal South Pacific plant, significantly reduced the symptoms of people suffering anxiety. Study demonstrates that once-a-day pill offers relief from ragweed allergy symptomsAn international team of researchers, led by physician-scientists at Johns Hopkins, reports that a once-daily tablet containing a high dose of a key ragweed pollen protein effectively blocks the runny noses, sneezes, nasal congestion and itchy eyes experienced by ragweed allergy sufferers. The nocebo effect: media reports may trigger symptoms of a disease Media reports about substances that are supposedly hazardous to health may cause suggestible people to develop symptoms of a disease even though there is no objective reason for doing so. This is the conclusion of a study of the phenomenon known as electromagnetic hypersensitivity. Vitamin C may head off lung problems in babies born to pregnant smokersPregnant women are advised not to smoke during pregnancy because it can harm the baby's lungs and lead to wheezing and asthma, among other problems. NIH study provides clarity on supplements for protection against blinding eye diseaseAdding omega-3 fatty acids did not improve a combination of nutritional supplements commonly recommended for treating age-related macular degeneration (AMD), a major cause of vision loss among older Americans, according to a study from the National Institutes of Health (NIH). Study evaluates effect of different supplements on reducing risk of progression to advanced AMDIn a large, multicenter, randomized clinical trial that included persons at high risk for progression to advanced age-related macular degeneration (AMD), adding the carotenoids lutein and zeaxanthin, the omega-3 fatty acids DHA and EPA, or both to a formulation of antioxidant vitamins and minerals that has shown effectiveness in reducing risk did not further reduce risk of progression to advanced AMD. Oral drops can give kids needle-free relief from asthma, allergiesAllergy shots are commonly used to treat children with severe environmental allergies and asthma, but under-the-tongue drops may offer yet another beneficial - and stick-free - option for pediatric allergy sufferers, according to a Johns Hopkins Children's Center review of existing scientific evidence. Taking cholesterol-lowering drugs may also reduce the risk of dying from prostate cancer, study findsMen with prostate cancer who take cholesterol-lowering drugs called statins are significantly less likely to die from their cancer than men who don't take such medication, according to study led by researchers at Fred Hutchinson Cancer Research Center. Study opens new prospects for developing new targeted therapies for breast cancerA study led by prominent breast cancer experts from Europe and the US has revealed a number of potentially important prospects for targeted therapies, and brings opportunities of truly personalised therapy for breast cancer a step closer, researchers said at the 5th IMPAKT Breast Cancer Conference in Brussels, Belgium. More Placebo Current Events and Placebo News Articles

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Placebo
by Howard O. Pittman (Author)
Webster's dictionary defines "placebo" as a "medication prescribed more for the mental relief of a patient than for the actual effect on his disorder, or something tending to sooth." The doctors tell us that if we know we are being treated with a placebo, it does not work. In our minds we must think that it is a real medication and has the strength or power to heal. If the patient believes this, then the treatment has been known to work wonders in many cases that otherwise could not have been treated. Placebo treatment is, in fact, nothing of substance, but in the mind of the patient it is real. In order for this kind of treatment to work, the doctor must convince the patient of the work of the medication.
My friend, I declare unto you that this is exact "treatment" that most...
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Placebo: A Jevin Banks Novel (The Jevin Banks Experience)
by Steven James (Author)
While covertly investigating a controversial neurological research program, exposé filmmaker Jevin Banks is drawn into a far-reaching conspiracy involving one of the world's largest pharmaceutical firms. After giving up his career as an escape artist and illusionist in the wake of his wife and sons' tragic death, Jevin is seeking not only answers about the questionable mind-to-mind communication program, but also answers to why his family suffered as they did.
Rooted in ground-breaking science and inspired by actual research, Placebo explores the far reaches of science, consciousness, and faith. Readers will love this taut, intelligent, and emotionally gripping new thriller from master storyteller Steven James.
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The Placebo Effect and Other Surprising Ways the Mind Plays Tricks on Us (E-Book Shorts)
Scientific research has discovered that we can be easily tricked. Our mind allows us to imagine that we've performed an activity simply by watching others perform it. Or we might not see something right in front of us because we didn't expect to see anything. These "mind tricks" along with other fascinating discoveries about our minds can help us understand why we do what we do. This to-the-point booklet gives you an overview of the latest research.
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Placebo: Mind over Matter in Modern Medicine
by Dylan Evans (Author)
Can we really cure ourselves of disease by the power of thought alone? Faith healers and alternative therapists are convinced that we can, but what does science say?
Contrary to public perception, orthodox medical opinion is remarkably confident about the healing powers of the mind. For the past fifty years, doctors have been taught that placebos such as sugar pills and water injections can relieve virtually any kind of medical condition. Yet placebos only work if you believe they work, so the medical confidence in the power of the placebo effect has provided scientific legitimacy to popular claims about the healing power of the mind.
In this intriguing exploration, Dylan Evans exposes the flaws in the scientific research into the placebo effect and reveals the limits...
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Placebo Effects: Understanding the mechanisms in health and disease
by Fabrizio Benedetti (Author)
The placebo effect is one of the most widely used and familiar terms within science and medicine, yet it is not always clear just what we mean by a placebo effect.Though we might describe a placebo effect as being 'all in the mind', we now know that there is a genuine neurobiological basis to this phenomenon. In recent years our knowledge of the neural bases of the placebo effect has developed markedly, and we now have a far better understanding of how it can influence both the course of a disease and the response to therapy. This is the first book to critically review the mechanisms of placebo and placebo-related effects across all medical conditions, diseases, and therapeutic interventions. It describes the main psychological and biological mechanisms of placebo responsiveness...
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The Placebo Response and the Power of Unconscious Healing
by Richard Kradin (Author)
Placebo responses are automatic and unconscious and cannot be predicted based on conscious volition. Instead, they reflect complex interactions between the innate reward system of the nervous system and encoded procedural memories and imaginal fantasies. The placebo response contributes inextricably to virtually all therapeutic effects, varies in potency, and likely exhibits its own pathologies. The Placebo Response further considers that the critical elements required to provoke placebo responses overlap substantially with what most current psychotherapies consider to be therapeutic, i.e. an interpersonal dynamic rooted in concern, trust and empathy. The potential importance of training caregivers in how to optimize placebo responses is considered a crucial feature of both the art and...
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Love and the Placebo Effect
After the first man Jane Little gave her heart to tore it into a million pieces, she decided that love is a myth, a placebo people are duped into taking to simulate happiness in their lives. Every man she dated afterward only served to confirm her original hypothesis—given the right temptation, every man will cheat.
Setting aside her dreams of finding love and living the bohemian life of an artist, Jane instead chooses the safe route, taking a job performing administrative work at the local community college and keeping her heart behind lock and key. Jane is determined to show the world that she is a sophisticated professional, unaffected by childish romantic ideals. Too bad she only feels like she's truly in control when she has a paint brush in her hand...
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The Placebo Effect: An Interdisciplinary Exploration
by Anne Harrington (Author)
A mere "symbol" of medicine--the sugar pill, saline injection, doctor in a white lab coat--the placebo nonetheless sometimes produces "real" results. Medical science has largely managed its discomfort with this phenomenon by discounting the placebo effect, subtracting it as an impurity in its data through double-blind tests of new treatments and drugs. This book is committed to a different perspective--namely, that the placebo effect is a "real" entity in its own right, one that has much to teach us about how symbols, settings, and human relationships literally get under our skin. Anne Harrington's introduction and a historical overview by Elaine Shapiro and the late Arthur Shapiro, which open the book, review the place of placebos in the history of medicine, investigate the current...
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The Placebo Effect in Clinical Practice
by Walter A. Brown (Author)
The role that the placebo effect plays in many treatments is clear: it not only plays a complimentary role in most treatments but it can sometimes be the only benefit of treatment. Brain imaging studies over the past decade have shown that placebo-treated patients undergo some of the same changes in brain activity as those treated with pharmacologically active substances. Yet this important component of healing is not yet harnessed in clinical settings.
The Placebo Effect in Clinical Practice brings together what we know about the mechanisms behind the placebo response, as well as the procedures that promote these responses, in order to provide a focused, and concise, overview on how current knowledge can be applied in treatment settings.
An introductory chapter documents...
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Placebo Effect
by Derek Dean
When you love someone, when you truly love them, you won't let anything hurt them. Even if it's you.
When his life falls apart, Drew begins selling placebo medication to people whose lives are in more of a shamble than his own. When he falls for one of his clients, he has to justify his actions so he's never the bad guy in this messy world he just found himself in.
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