No honeymoon replays: People don't want to taint special memoriesNovember 18, 2008That unforgettable honeymoon has a special place in your memory-so special that you might be reluctant to try to repeat it. A new study in the Journal of Consumer Research says people tend to treat their memories of previous special experiences as assets to be protected. "When asked if they would like to return to a place where they had a 'particularly special' versus 'pleasant but not particularly special' vacation or evening out, people were more interested in returning to the place where the initial event that they experienced was simply pleasant rather than truly special," write authors Gal Zauberman (University of Pennsylvania), Rebecca K. Ratner (University of Maryland), and B. Kyu Kim (University of Pennsylvania). The researchers say that participants did not want to taint their memories of earlier special times. Unless researchers reassured the participants that the second experiences would be very similar to the initial experiences, they were apprehensive about repeating them. The study also looked at the motivations behind acquiring souvenirs, known in the study as "memory pointers." For example, more participants said they would rather own a CD of their favorite band than a Mayan sculpture, unless they had taken a particularly meaningful trip to Mayan ruins. "Those considering a trip that was simply pleasant-for instance, with sunny weather and lots of time to read on the beach but no meaningful experiences-did not feel the need to acquire those items that they thought would help them remember the experience later." "This desire to protect memories of meaningful experiences emerged even though participants thought that these experiences would be more memorable than mundane experiences would be," conclude the authors. University of Chicago Press Journals |
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| Related Memories Current Events and Memories News Articles New Down syndrome treatment suggested by Stanford/Packard study in mice At birth, children with Down syndrome aren't developmentally delayed. But as they age, these kids fall behind. Memory deficits inherent in Down syndrome hinder learning, making it hard for the brain to collect experiences needed for normal cognitive development. Scientists decipher the formation of lasting memories Researchers at Karolinska Institutet have discovered a mechanism that controls the brain's ability to create lasting memories. In experiments on genetically manipulated mice, they were able to switch on and off the animals' ability to form lasting memories by adding a substance to their drinking water. Forget all about it: Traumatic memories can be erased It is well known that fear memories are permanent. However, a recent paper in Science, evaluated by three Faculty Members for F1000, reports an extraordinary finding that supports the use of a drug to control recollections of traumatic incidents. Theory about long and short-term memory questioned by UCL scientists The long-held theory that our brains use different mechanisms for forming long-term and short-term memories has been challenged by new research from UCL, published today in PNAS. Weizmann Institute scientists reveal how some aromas are bound up in our memories From Proust's Madeleines to the overbearing food critic in the movie Ratatouille who's transported back to his childhood at the aroma of stew, artists have long been aware that some odors can spontaneously evoke strong memories. This is your brain on fatty acids Saturated fats have a deservedly bad reputation, but Johns Hopkins scientists have discovered that a sticky lipid occurring naturally at high levels in the brain may help us memorize grandma's recipe for cinnamon buns, as well as recall how, decades ago, she served them up steaming from the oven. Being a standout has its benefits, study shows Standing out in a crowd is better than blending in, at least if you're a paper wasp in a colony where fights between nest-mates determine social status. Study pinpoints key mechanism in brain development, raising question about use of antiseizure drug Researchers at the Stanford University School of Medicine have identified a key molecular player in guiding the formation of synapses - the all-important connections between nerve cells - in the brain. Police sketch artist evolves Criminals are having a harder time hiding their faces, thanks to new software that helps witnesses recreate and recognize suspects using principles borrowed from the fields of optics and genetics. Why one way of learning is better than another A new study from the Montreal Neurological Institute and Hospital (The Neuro) of McGill University reveals that different patterns of training and learning lead to different types of memory formation. More Memories Current Events and Memories News Articles |
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