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Energy drinks: The coffee of a new generation?
February 06, 2009It's not uncommon for students to consume energy drinks to increase their concentration as they study throughout the night. "Energy drinks are the coffee of a new generation," says Stéphanie Côté, nutritionist with Extenso, a Université de Montréal health and nutrition think-tank. "These drinks are made up of sugar and caffeine and can have a negative impact on health."
According to a 2008 report by Agriculture and Agri-Food Canada, 1.5 billion cans of Red Bull were sold in the United States in 2004. Consumption in Canada is said to be comparable and it is a growing trend for 18-to 24-year-olds. This market segment is broadening as younger children are beginning to consume these drinks before doing physical activity.
But these drinks aren't recommended to either athletes or children under the age of 12. "Energy drinks don't hydrate the body efficiently," says Côté. "Because they have too much sugar. And caffeine doesn't necessarily improve physical performance. In high quantities it can increase the risks of fatigue and dehydration."
Several studies have demonstrated that strong doses of caffeine can increase hypertension, cause heart palpitations, provoke irritability and anxiety as well as cause headaches and insomnia. Health Canada does not recommend consuming more than two cans per day.
But many young people do not respect this warning. Furthermore, close to 50 percent of 18 to 24-year-olds claim to consume energy drinks mixed with alcohol. Vodka Red Bulls are in vogue despite warnings against the mix.
"Usually when someone consumes too much alcohol, their head spins and they feel tired. Energy drinks cancel out these warning signs," explains Côté. "The person feels good and therefore keeps drinking without realizing they are drunk."
University of Montreal
Several studies have demonstrated that strong doses of caffeine can increase hypertension, cause heart palpitations, provoke irritability and anxiety as well as cause headaches and insomnia. Health Canada does not recommend consuming more than two cans per day.
But many young people do not respect this warning. Furthermore, close to 50 percent of 18 to 24-year-olds claim to consume energy drinks mixed with alcohol. Vodka Red Bulls are in vogue despite warnings against the mix.
"Usually when someone consumes too much alcohol, their head spins and they feel tired. Energy drinks cancel out these warning signs," explains Côté. "The person feels good and therefore keeps drinking without realizing they are drunk."
University of Montreal
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GURU Lite Energy Drink, 100% Natural, 8.3 Fluid Ounce Can (Pack of 24) by Guru All the power, without the calories. Scientifically developed for health-conscious lifestyles using the latest in beverage technologies, GURU Lite is the low calorie version of its original formula and contains 90% less calories then GURU Energy Drink. With only 10 calories and 2g carb, GURU Lite is sweetened with cane and luo han guo juice concentrates. Made with the same high quality standards that earned GURU its solid reputation, GURU Lite helps deliver the mental and physical energy boost you need in the afternoon, at work, while studying, driving, before sports, or during times of stress or fatigue. |
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Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24) by Red Bull Red Bull Energy Drink is a functional beverage with a special formulation and combination of ingredients. It has been specially developed for times of increased mental and physical exertion. In addition, Red Bull vitalizes the body and mind. Red Bull's effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys. |
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Rockstar Zero Carb Energy Drink, 16-Ounce Cans (Pack of 24) by Rockstar Energy Drink |
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GURU Energy Drink, 100% Natural, Case Pack (24- 8.3 Fluid Ounce Cans) by Guru GURU Energy Drink is an energy supplement scientifically designed for health conscious people who need to perform. Made from all-natural ingredients, GURU combines carefully chosen ingredients borrowed from ancient cultures around the world. Its active botanical complex is made from guarana, panax ginseng, ginkgo biloba and echinacea. GURU delivers all the power of these four carefully selected herbal extracts, using them at their most effective levels. Its rigorous scientific approach to formula development has resulted in a perfect synergy of these proven elements. Moreover, all botanicals included in GURU are standardized, which guarantees the potency of the botanicals with scientific accuracy. Conceived for health-conscious lifestyles, GURU Energy Drink helps deliver the mental and... |
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Monster Energy Drink, 16-Ounce Cans (Pack of 24) by Monster Tear into a can of the meanest energy supplement on the planet, MONSTER energy. We went down to the lab and cooked up a double shot of our killer energy brew. It's a wicked mega hit that delivers twice the buzz of a regular energy drink. The MONSTER packs a vicious punch but has a smooth kick ass flavor you can really pound down. So when it's time to unleash the beast within, grab a MONSTER and GO BIG! |
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Rockstar Diet Energy Drink, Double Strength, 16-Ounce Cans (Pack of 24) by Rockstar Energy Drink This sugar-free, low-carb Rockstar energy drink is bigger, faster, stronger. Party like a rockstar. The world's most powerful energy drink is now available sugar free! Enhanced with the potent herb milk thistle, Rockstar is scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles, from athletes to rock stars. For best results enjoy this fully refreshing, lightly carbonated beverage super chilled. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. American made.) |
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Bawls Guarana Energy Drink, 16 Ounces (Pack of 24) by Bawls BAWLS is made from guarana, a highly caffeinated berry native to the Amazon. BAWLS Guarana has a light, refreshing taste often compared to a citrus crème soda, but loaded with enough caffeine to keep you alert and bouncing through the day or night. Since its inception, BAWLS Guarana's popularity has been growing across the country and the rest of the world, finding a huge fan base from people from all walks of life who enjoy the clean, crisp taste of guarana along with a powerful rush of caffeine. |
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FRS Healthy Energy Powdered Drink Mix, Diet Orange, 14-Count Packets by FRS FRS Healthy Energy Powered Drink Mix comes in a box of single-serve stick packs. The packs are small, lightweight and easy to add to a water bottle. With just 10 calories each, they provide 250mg of quercetin in the lowest-calorie way to get FRS sustained energy. |
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Hansen's Energy Drink, Citrus, 8.3-Ounce Cans (Pack of 12) by Hansen's Taurine, Ginseng, and Ginkgo. Everyone needs a jump start from time to time, in the morning, at afternoon break or before a challenging activity. Hansen's energy is carefully formulated with the amino acid Taurine, Siberian and Korean Ginseng, Ginkgo Biloba, key B Vitamins and other ingredients, which are intended to provide a positive energy boost. Hansen's energy is a refreshing, great tasting, lightly carbonated citrus flavored drink. Have a stimulating Hansen's energy when you need to be your best. It's the real deal! |
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Monster Low Carb Energy-Low Carb Energy Drink Formula, 24/16oz Cans by Monster |
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