Few people changed their behaviour in the early stages of the swine flu outbreakJuly 06, 2009Public perceptions, anxiety, and behaviour change in relation to the swine flu outbreak: cross sectional telephone survey, BMJ online Few people changed their behaviour in the early stages of the swine flu outbreak, finds a study published on bmj.com today. But the results do support efforts to inform the public about specific actions that can reduce the risks from swine flu and to communicate about the government's plans and resources. Encouraging the public to undertake specific behaviours related to hygiene has proved useful in containing previous outbreaks of infectious disease, but motivating the public to adopt such behaviours can be difficult. So researchers at Institute of Psychiatry King's College London and the Health Protection Agency set out to assess whether perceptions of the swine flu outbreak predicted changes in behaviour among members of the public England Scotland and Wales. They conducted a telephone survey of 997 adults between 8 and 12 May 2009. Participants were asked nine questions about recent behaviours. Six related to avoidance of places or activities, behaviours that had not been recommended by the government. Three related to activities that had been recommended - namely, increased cleaning or disinfecting of surfaces, washing hands with soap and water more often than usual, and discussing with a friend or family member what to do if either person caught swine flu. The results suggest that, in the face of intense media coverage and a major government advertising campaign, public responses to swine flu were muted. Anxiety about the outbreak was low, with only 24% of participants reporting any anxiety and only 2% reporting high anxiety. Behaviour changes were also limited. Most people reported that they had not changed the frequency of their hand washing (72%), increased the amount that they cleaned or disinfected things (83%), or discussed plans with a "flu friend" (85%). In fact most people (62%) had done none of these things. And fewer than 5% of people reported that they had avoided people or places as a result of the outbreak. Factors associated with an increased likelihood of making these changes included perceptions that swine flu is severe, the risk of catching it is high, the outbreak will continue for a long time, the authorities can be trusted, and people can control their risk. In contrast, being uncertain about the outbreak and believing that it had been exaggerated were associated with a lower likelihood of change, say the authors. Our results largely endorse the current policy of providing the public with clear, consistent information, which focuses on the practical things that people can do to reduce their risk and which maintains trust by explicitly discussing the current level of knowledge, preparation, and resources available to tackle the outbreak, conclude the authors. Tackling the perception that the outbreak has been "over-hyped" may be difficult but also worthwhile, they add. BMJ-British Medical Journal |
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| Related Swine Flu Current Events and Swine Flu News Articles Poll: Many parents, high-priority adults who tried to get H1N1 vaccine unable to get it A new national poll from Harvard School of Public Health (HSPH) researchers found that a majority of adults who tried to get the H1N1 vaccine for themselves or their children have been unable to do so. Sneezing in times of a flu pandemic The swine flu (H1N1) pandemic has received extensive media coverage this year. The World Health Organization, in addition to providing frequent updates about cases of infection and death tolls, recommends hyper vigilance in daily hygiene such as frequent hand washing or sneezing into the crook of our arms. Pandemic flu vaccine campaigns may be undermined by coincidental medical events The effectiveness of pandemic flu vaccination campaigns - like that now underway for H1N1 - could be undermined by the public incorrectly associating coincidental and unrelated health events with the vaccines. TGen seeks emergency FDA approval of new swine flu test The Phoenix-based non-profit Translational Genomics Research Institute (TGen) announced today that, along with a business collaborator, it will submit a request to the U.S. Food and Drug Administration for emergency use of a new test to diagnose the 2009 H1N1 swine flu virus. Swine flu vaccine must be free and safe for high uptake Almost half of adults surveyed in Summer 2009 in Hong Kong (45%) say they would take up free swine flu vaccination. Triple-Combo Drug Shows Promise Against Antiviral-Resistant Swine Flu, UAB Researcher Says An experimental drug cocktail that includes three prescriptions now widely available offers the best hope in developing a single agent to treat drug-resistant H1N1 swine flu, says a virology researcher in the University of Alabama Birmingham (UAB) Division of Pediatric Infectious Diseases. Will genomics help prevent the next pandemic? This week, the Public Library of Science, an open-access publisher, presents the "Genomics of Emerging Infectious Disease," a collection of essays, perspectives, and reviews that explores how genomics-with all its associated tools and techniques-can provide insights into our understanding of emerging infectious disease. Important new novel 2009 H1N1 flu advisory for cardiopulmonary transplantation Each year 3-5 million people have severe cases and 250-500,000 die from complications of seasonal influenza world-wide. This year, the novel 2009 H1N1 (nH1N1) influenza, previously called swine flu, has reached pandemic status. Major swine flu outbreak at US Air Force Academy, unique opportunity to study virus behavior With the 2009 influenza season upon us, characterization of the epidemiology and duration of shedding for the nH1N1 virus is critical. Investigators from the U.S. Air Force Academy and the U.S. Air Force School of Aerospace Medicine Epidemiology Consult Service capitalized on a unique opportunity to gain valuable insights about the natural behavior of the nH1N1 virus, including shedding patterns, during a recent large-scale swine flu outbreak at the U.S. Air Force Academy (USAFA). Earlier flu viruses provided some immunity to current H1N1 influenza, study shows University of California, Davis, researchers studying the 2009 H1N1 influenza virus, formerly referred to as "swine flu," have identified a group of immunologically important sites on the virus that are also present in seasonal flu viruses that have been circulating for years. More Swine Flu Current Events and Swine Flu News Articles |
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