Science Current Events | Science News |

Lottery winners do not want their winnings to change them

March 01, 2011

There are many notions about what happens when someone has won a big prize. We often hear about winners who have spent all their money, incurred debts and become lonely and unhappy.

But these are exceptional cases, research at the University of Gothenburg shows. In the vast majority of cases the winners claim to carry on living their normal lives with prudent consumption.

"It's common for people to say that 'they are who they are' as an explanation for why they do not change more," says Anna Hedenus, who has studied Swedish lottery winners in her thesis.

The story of the unfortunate winner who has given up his or her job and squandered all the money reflects both ideas about people's inordinate desire to consume and the thought that work is something we do purely because we have to. These notions are put to the test by studying how people who receive a sudden financial boost choose to use their money.

In a survey to which 420 Swedish lottery winners responded and in interviews with 14 winners, Hedenus has asked questions about the winners' attitudes to work and leisure before and after the win, and about consumption and identity. The choices the lottery winners make contribute to an understanding of how people value these different facets of life.

"Some people emphasise that two million Swedish kronor is not really that much money, and that it is not enough to cover for one's living expenses for a longer period of time. But at the same time there is a setting of priorities in that assertion. Most of them prefer to save the money as security for the future rather than dramatically changing their lives during a shorter period," says Hedenus.

The thesis focuses in particular on the winners' attitude to work after the win. The results show that only a minority of the winners have used their prize money to devote less time to work. The size of the prize is however significant in this respect. The higher the wins, the more people have, worked shorter hours or taken periods of leave. Continuing to work in the same way as before the win can be accounted for with the winners' need for social contact, structuring of time and everyday routines, or to the fact that they feel satisfied with their jobs and that work is part of their identities. The study also confirms the picture of a societal standard governing work, where the choice of continuing to work is regarded as natural.

With regard to consumption, the winners are walking a tightrope. On the one hand they aim to fulfil the expectations of being active consumers in a consumer society. On the other hand they are coloured by the ideal of thrift and by worries about spending their money on the "wrong" things or about their money running out. Nor do they want to use their money in such a way that it affects their social lives or makes it appear as though they themselves have changed. The winners' previous lifestyles and social environment therefore become important factors in deciding how they live their lives after their win.

Despite their cautious spending behaviours, the winners experience many positive consequences from their wins. In addition to experiencing happiness and gratitude, the money gives them an increased sense of security, freedom and independence.

University of Gothenburg

Related Lottery Winners Current Events and Lottery Winners News Articles

Don't know much about charter schools
Some two decades into the grand national experiment with charter schools, how much do we really know about them? Not all that much.
More Lottery Winners Current Events and Lottery Winners News Articles

The Winning Lottery Ticket: Tales & Advice from Two Lottery Winners

The Winning Lottery Ticket: Tales & Advice from Two Lottery Winners

Whether you have already won the lottery or simply want to be prepared for the day when your numbers are drawn, we offer our experience and heartfelt advice for making wise decisions, giving in fulfilling ways, and embracing a whole new life.

Luck of the Draw: True-Life Tales of Lottery Winners and Losers

Luck of the Draw: True-Life Tales of Lottery Winners and Losers
by Chris Gudgeon (Author), Barbara Stewart (Editor)

Money. Gobs of it. In the blink of an eye - or the drop of a ball? it's all yours. Everyone dreams about striking it rich by winning a lottery. We all feverishly line up to purchase our tickets, and watch TV or scan the newspapers to see if we have won, even though the odds are better that we will be struck by lightning. Still, we perservere, because no matter what else happens this week, you can be sure that someone, somewhere, will win the big one. Lotteries are an unparalleled popular phenomenon. But what happens after the winners are revealed, and the checks have been issued? How does winning a lottery change one's life? "Luck of the Draw" profiles past winners of big lotteries, and how their windfall impacted their lives, mostly for the better, but interestingly sometimes for the...

The Lottery Winner

The Lottery Winner
by Emilie Rose (Author)

Her secret or her second chance? It was her choice Winning the lottery should have been a dream. Instead, Jessie Martin's life is transformed into a nightmare. In order to protect herself and her family, she flees to Key West. But in a world where no one can be trusted, even paradise seems like a prison. Breaking the rules of her seclusion to waitress at a local restaurant, Jessie suspects the owner's sexy nephew, Logan Nash, knows she's hiding something. Caught between the truth and lies, Jessie won't risk anyone discovering who she really is. Even if she's falling for this one perfect guy…

Manifest Your Millions!: A Lottery Winner Shares his Law of Attraction Secrets

Manifest Your Millions!: A Lottery Winner Shares his Law of Attraction Secrets
by Eddie Coronado (Author)

This powerful book was written by a lottery winner who explains how anyone can make the Law of Attraction work. The Law of Attraction is not a fly-by-night fad, but an immense spiritual power that can be used by any person who is willing to understand its characteristics and how it responds to human intention. There are no limits to what you can manifest with the Law of Attraction, but the question is: Are you willing to do the spiritual work necessary to manifest the life of your dreams? If so, this book will provide all the information you need to manifest your desires. Through the Law of Attraction you can manifest financial abundance, wonderful opportunities, a better job, a new home, a fulfilling romance, a new car, a lottery prize, or anything else that you can make a part of your...

The Winner

The Winner
by David Baldacci (Author)

She is twenty, beautiful, dirt-poor, and hoping for a better life for her infant daughter when LuAnn Tyler is offered the gift of a lifetime, a $100 million lottery jackpot. All she has to do is change her identity and leave the U.S. forever.

It's an offer she dares to refuse...until violence forces her hand and thrusts her into a harrowing game of high-stakes, big-money subterfuge. It's a price she won't fully pay...until she does the unthinkable and breaks the promise that made her rich.

For if LuAnn Tyler comes home, she will be pitted against the deadliest contestant of all: the chameleonlike financial mastermind who changed her life. And who can take it away at will...

The Lottery Winner: Alvirah And Willy Stories

The Lottery Winner: Alvirah And Willy Stories
by Mary Higgins Clark (Author)

Alvirah Meehan, one of Mary Higgins Clark's most beloved characters, returns in these dazzling, intertwined tales of sleuthing and suspense. Alvirah, the former cleaning lady who struck it rich in the lottery, made her first appearance in Weep No More, My Lady. Now, with her devoted mate, Willy, the ever-resourceful Alvirah delves into crime-solving on a grand scale -- and with her own inimitable style.
Among their many adventures, Alvirah and Willy find a dead actress in their Central Park South condominium upon their return from London in "The Body in the Closet." Needing a break from the big city, they escape to Cape Cod -- only to meet a would-be heiress framed for murder in "Death on the Cape." When Alvirah and Willy seek the tranquillity of the Cypress Point Spa, it's the...

The Lottery Winner

The Lottery Winner
by Moon Willow Press

A man who is set in his ways and well prepared for his upcoming retirement experiences an unexpected change in life when he wins a huge lottery. Rather than basking in enjoyment of the windfall, he turns inward and doesn’t tell a soul, not even his wife. During the six months he has to redeem the ticket, a series of events challenge him to reconsider the deeper purposes of his life and the source of true riches.



LOTTERY’S UNLUCKY WINNERS - We spend our lives fantasizing about standing on the very peak of a money mountain. We dream and scheme on how best to reach the summit and to weigh the routes and risks. Imagining the exhilaration, the view, cold air and simply the wonder when the impossible is attained.
What about the shortcut? Buy a lottery ticket and win – ZOOM – ZIP and up to the highpoint of the mountain. Yes, it happens. But sometimes and sadly some of the folks who took the lottery lift to the top were – BAM - struck by lightning soon after their arrival at the pinnacle.
Metaphors aside the fact humans live in the world they know. A New York City, Wall Street stockbroker, would not function well tossed into a Brazilian jungle to hunt for dinner and avoid being...

LOTTERY WINNERS: Winners Buy Tickets

LOTTERY WINNERS: Winners Buy Tickets
by Pussy Media


56-time Lottery Guru Michael A. Muse provides a comprehensive listing of links to easy to buy and excellently-priced tickets to 50 of the world's biggest lotteries. No more dreaming about buying tickets to far away mega lotteries that you thought were inaccessible. No more anxiety about rushing to the convenience store at the last minute, or in terrible weather. Simply log in from your smart phone or computer, from wherever you happen to be, at any time of day or night, and follow these links to quickly and easily buy tickets to lotteries all around the world.

The Lottery Link's (www.TheLottery.Link) affiliated purchasing offices in more than twenty countries around the world buy your...

HOW TO WIN MEGA MILLIONS LOTTERY JACKPOT ..How TO Increased Your odds by 71%: 2004 Pennsylvania Powerball Winner Tells LOTTERY&GAMBLING Secrets To Winning ... 5,6,&Mega Millions (Mega Millions Awaits)

HOW TO WIN MEGA MILLIONS LOTTERY JACKPOT ..How TO Increased Your odds by 71%: 2004 Pennsylvania Powerball Winner Tells LOTTERY&GAMBLING Secrets To Winning ... 5,6,&Mega Millions (Mega Millions Awaits)
by Powerball Lottery Tips & Secrets!!!

HOW I HIT THE 213,643,000 POWERBALL LOTTERY JACKPOT ...And How TO Increased Your odds by 71%. 2004 Pennsylvania Powerball Lottery Winner Tells His Secret To winning Cash 3 & 4 Cash 5 & Mega Millions.How To Win The Powerball Lottery Jackpot!
The internet is full of garbage advice about playing the lottery. Loads of bad information, and stuff that is plain wrong. This Best-selling Powerball Lottery Book is a quick reference of some genuinely useful stuff, as well as things that just don't Find anywhere else. Buy now and you will have Access to my Guaranteed Proven Lottery Strategies.
Lottery Systems That really Work!You've seen all those shiny lottery systems and Books, you may have even bought one or two. They didn't work of course. So do any lottery systems really work? Yes...

© 2016