Consumers choose locally grown and environmentally friendly apples
When asked to compare apples to apples, consumers said they would pay more for locally grown apples than genetically modified (GMO) apples. view more (2009-11-24)
People work harder when expecting a future challenging task
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research. view more (2009-11-18)
To eat or not to eat? Mental budgets help control consumption
If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research. view more (2009-11-18)
Comforted by carpet: How do floors and distance affect purchases?
Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new study in the Journal of Consumer Research. view more (2009-11-18)
Talking to ourselves: How consumers navigate choices and inner conflict
From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different selves, according to the authors of a new study in the Journal of Consumer Research. view more (2009-11-18)
When East meets West: Why consumers turn to alternative medicine
Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies. view more (2009-11-18)
Aisle placements affect grocery sales, UB research shows
Supermarkets could increase their sales of related items, such as chips and soft drinks, by moving the items closer to each other in their stores, according to research by Ram Bezawada, assistant professor of marketing in the University at Buffalo School of Management. view more (2009-11-12)
Teens less likely to wash hands when cooking, more likely to cross-contaminate raw food than adults
A Kansas State University study has shown that when preparing frozen foods, adolescents are less likely than adults to wash their hands and are more susceptible to cross-contaminating raw foods while cooking. view more (2009-11-12)
Despite some benefit, drug ads can be harmful to your health
While the debate over prescription drug advertising persists, a new study released online in the American Journal of Public Health offers guidelines for improving drug ads in order to minimize potential harm and maximize benefits. view more (2009-11-12)
Breeding better broccoli
Carotenoids-fat-soluble plant compounds found in some vegetables-are essential to the human diet and reportedly offer important health benefits to consumers. view more (2009-11-05)
Reflective film can boost profits for apple growers
In a research report published in a recent issue of HortTechnology, scientists Ignasi Iglesias and Simó Alegre examined the effects of covering orchard floors with reflective films on fruit color, fruit quality, canopy light distribution, orchard temperature, and profitability. view more (2009-11-04)
Sustainably grown garlic
Consumer interest in new and diverse types of garlic is on the rise. Fueled by factors including the growth of the "local foods" movement, interest in world cuisines, and widespread reports touting its numerous health benefits, demand for high-quality, locally grown garlic is increasing throughout the U.S. view more (2009-11-04)
Survey: Awareness of COPD is rising, but understanding is still low
Awareness of COPD-chronic obstructive pulmonary disease-continues to grow in the United States, according to national survey results released today by the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health. view more (2009-11-03)
Knocking nanoparticles off the socks
Scientists in Switzerland are reporting results of one of the first studies on the release of silver nanoparticles from laundering those anti-odor, anti-bacterial socks now on the market. view more (2009-10-29)
Consumer Electronics Can Help Improve Patient Health
Electronic tools and technology applications for consumers can help improve health care processes, such as adherence to medication and clinical outcomes like smoking cessation, according to a report by researchers at the Johns Hopkins Bloomberg School of Public Health. view more (2009-10-28)
Americans who believe in equality are more likely to buy on impulse
A new study from Rice University's Jones Graduate School of Business finds that Americans who believe in equality are more-impulsive shoppers. And it has implications for how to market products differently in countries where shoppers are more likely to buy on impulse. view more (2009-10-21)
Identifying ID theft and fraud
If the wife of FBI boss Robert Mueller has warned him not to use internet banking because of the threat of online fraud, then what hope is there for the average Jo? view more (2009-10-15)
Some color shades offer better protection against sun's ultraviolet rays
Economy-minded consumers who want protection from the sun's harmful ultraviolet (UV) rays - but rather not pay premium prices for sun-protective clothing - should think blue and red, rather than yellow. view more (2009-10-15)
Can social networking help consumers get healthier?
Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites. view more (2009-10-14)
Candy bar or healthy snack? Free choice not as free as we think
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control depend on how the choices are presented. view more (2009-10-14)
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