Consumers Current Events | Consumers News
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Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?
Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand like Coke or Pepsi. view more (2009-04-01)
Test-drive: Using a product before buying it changes what you want
Consumers often decide to buy an item before having a chance to try it out. In this scenario, they tend to prefer products with more features. view more (2007-12-05)
Mysteries of categorization: How consumers think about new products
Why did the first PDAs released to the market fail while subsequent brands took off? A new study in the Journal of Consumer Research says it might be because of the way consumers categorize new products. view more (2009-01-27)
Why guilt doesn't keep some of us from making the same mistakes twice
Many of us experience a tinge of guilt as we delight in feelings of pleasure from our favorite indulgences, like splurging on an expensive handbag or having another drink. view more (2007-08-08)
What the heck is it? Consumers can be primed to understand hybrid products
Hybrid products are ubiquitous in today's marketplace: phones with cameras, watch/cameras, MP3 players with GPS systems. How can consumers understand the functions and features of these new products? A new study in the Journal of Consumer Research discovered a technique for helping consumers make sense of the ever-changing product landscape. view more (2009-02-24)
Learning from our mistakes: Consumers won't be deceived twice
Sometimes a high price tag, a label, or an ingredient can lead us to believe that we're purchasing a high-quality item. But what happens if the attribute that attracted us to the product is false or meaningless? A new study in the Journal of Consumer Research examines consumer responses to "biasing cues," features that consumers assume... view more... (2009-02-24)
Right-hand digits: study reveals new visual distortion effect
The amount of the discount may be less important than the numerical value of the farthest right digit, explains a new study from the Journal of Consumer Research. Keith S. Coulter (Clark University) and Robin A. Coulter (University of Connecticut) are the first to identify a visual distortion effect that may influence how consumers look at sale... view more... (2007-08-30)
New survey shows allergies dramatically impact sufferers' moods and how they feel about themselves
A new Harris Interactive phone survey conducted among 1,000 allergy sufferers, 1,000 consumers (both allergy sufferers and non-sufferers) and 300 physicians shows that beyond the sneezing, sniffling and watery eyes, allergies also have deep and emotional impacts on a sufferer's mood and self-perceptions. view more (2008-03-20)
Talking to ourselves: How consumers navigate choices and inner conflict
From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different selves, according to the authors of a new study in the Journal of Consumer Research. view more (2009-11-18)
When East meets West: Why consumers turn to alternative medicine
Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies. view more (2009-11-18)
Driven to distraction? Taking your mind off a decision can help
Remember when the answer to a big question came to you in the shower? Is "sleep on it" really good advice for someone making a big decision? A new study Journal of Consumer Research examines the way distraction affects consumers' product decisions. view more (2009-04-21)
Does mood matter?
Sure, you're more likely to give things a favorable evaluation when you're happy, and a negative evaluation when you're sad. But how does mood influence your choices among items" view more (2008-01-24)
Shopping for food on the Net can be seen as an act of love!
The Internet enables Swedish consumers to carry out many daily chores in an entirely new way. Since 1996, for example, it has been possible to buy groceries via the Net. Even though much has been written in the media about grocery shopping on the Net and even though the enthusiasm and expectations on the part of industry have been tremendous... view more... (2003-06-16)
People work harder when expecting a future challenging task
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research. view more (2009-11-18)
A little parity is a good thing: You don't always have to be the best
We are all used to advertisers showing their products as superior among competitors. But a new study in the Journal of Consumer Research shows that it's not a bad idea for marketers to offer comparisons that show their brand is equal to the competitor in some dimensions-parity information. view more (2009-01-27)
Competition Policy Should Make It Easier For Consumers To Switch Suppliers
Competition policy is traditionally concerned with regulating firms: controlling mergers, price rigging and so on. But as new research by University of Warwick Economist Professor Michael Waterson shows, policy should equally be concerned with making it easier for consumers to switch suppliers, so assisting markets to work more competitively. For... view more... (2003-04-07)
U of Minnesota study finds confidence in food safety plunges in wake of peanut butter contamination
Fewer than one in four consumers now believe the U.S. food supply is safer than it was a year ago, according to new data from the University of Minnesota's Food Industry Center. view more (2009-02-25)
Scents as seducers "¦ the impact of olfactory stimuli on consumers' behaviour
Odour is an affective stimulus that elicits both positive as well as negative emotional responses. This has implications for the way consumers evaluate products. Odour as a marketing tool has received an increased amount of attention recently. Retailers are exploring the impact of scents on consumers' purchase behaviour (think for example about... view more... (2003-02-18)
How often will you use that treadmill?
Why not buy that treadmill? You'll be exercising every day, right? A new study in the Journal of Consumer Research examines why our expectations of our behavior so often don't match reality. view more (2008-11-18)
Negativity is contagious, study finds
Though we may not care to admit it, what other people think about something can affect what we think about it. This is how critics become influential and why our parents' opinions about our life choices continue to matter, long after we've moved out. view more (2007-10-05)
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