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New driver of brand extension success found by University of Minnesota professor
Brand extensions, like Jeep's strollers, Maxim's hair color, or Apple's iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them. view more (2008-05-16)
Can Shopping Behavior Indicate Your Personality Type?
The holiday season is the busiest shopping time of the year. In fact, more than 147 million shoppers hit the stores on Black Friday weekend this year according to a survey by the National Retail Federation. And annually during this time, economists pay close attention to the shopping trends. view more (2007-12-07)
Peaches Need Mineral Supplements Too
Peaches and nectarines sprayed with a calcium, magnesium and titanium-containing formulation increases fruit firmness and lifespan, according to new research published in Journal of the Science of Food and Agriculture. Spanish researchers found that applying these natural compounds to peach and nectarine trees pre-harvest gives dramatic... view more... (2004-06-16)
Mileage from megawatts: Study finds enough electric capacity to "fill up" plug-in vehicles across much of the nation
If all the cars and light trucks in the nation switched from oil to electrons, idle capacity in the existing electric power system could generate most of the electricity consumed by plug-in hybrid electric vehicles. view more (2006-12-12)
Marine Reserves Have Rapid and Lasting Effects - Benjamin S. Halpern & Robert R. Warner in ECOLOGY LETTERS
Marine reserves have rapid and lasting impacts on organisms inside reserves, according to scientists at the University of California, Santa Barbara. In a paper published in the current issue of ECOLOGY LETTERS, the researchers reviewed 80 studies from `no-take` reserves, where it is illegal to extract organisms in any way. These showed that... view more... (2002-05-21)
Fresh OJ: A waste of money!
The health benefits of freshly squeezed orange juice and pasteurised orange juice are basically the same, so consumers paying a premium for fresh orange juice may be wasting their money. In a paper to be published in the April issue of the SCI's Journal of the Science of Food and Agriculture, researchers show that pasteurised juices have the same... view more... (2003-03-25)
New evidence finds no association between coffee consumption and risk of colorectal cancer
There is no association between coffee consumption and risk of colorectal cancer, finds new evidence in Gut, despite previous studies suggesting a protective effect of coffee consumption. This presumption may be premature, report the authors. Paul Terry and colleagues examined data from over 61, 000 Swedish women aged 40-74 years - the largest... view more... (2001-06-14)
Survey: Awareness of COPD is rising, but understanding is still low
Awareness of COPD-chronic obstructive pulmonary disease-continues to grow in the United States, according to national survey results released today by the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health. view more (2009-11-03)
Simple guide for suncreams will help users
Studies have shown that consumers apply much less sunscreen than is required to achieve the sun protection factor (SPF) stated on the product. In this week’s BMJ, researchers suggest a simple guide to ensure that people are protected according to their expectations. view more (2002-06-19)
When shorter waits increase stress
People hate to wait, says common customer service insight. Marketers will hype their earnest attempts to shorten waiting times or at least promise to provide customers with information or distractions to make the waiting time more palatable. However, when it comes to waiting for stressful events, such as a doctor's appointments or a job interview,... view more... (2008-01-09)
Full-flavour dairy products without lactose
A Finnish innovation has resulted in a patent for the first method for removing lactose from food without affecting flavour. view more (2005-03-04)
Unleashing Parent Power
The way to unlock "parent power" when it comes to children's academic achievement is to be revealed by psychologists. Confusion about the role of parents in schooling can be seen in the terms used to describe them in the press and literature, such 'partners', 'consumers' and even 'problems'. But a recent Department for Education and... view more... (2004-01-08)
Iowa State University experts can discuss new FDA produce irradiation rule
The Food and Drug Administration's new (Aug. 22) regulation that will allow irradiation pasteurization to be used on fresh spinach and iceberg lettuce to kill illness-causing bacteria is a step that two Iowa State University professors have long advocated. view more (2008-08-25)
Treating glaucoma early lowers economic burden
Treatments that delay the progression of glaucoma may significantly reduce the economic health burden on people with the disease and on the U.S. health system. view more (2006-01-10)
LSU professors work to improve efficiency of ethanol fuel
Lowering fuel emission levels is a topic facing constant scrutiny by the global public. Rising gas costs, environmental concerns and conflicts in oil-producing areas have made consumers, corporations and researchers more than curious about the potential of alternative, or "green," fuels, such as ethanol. view more (2007-08-14)
Energy Drinks Linked to Risk-Taking Behaviors Among College Students
Over the last decade, energy drinks -- such as Red Bull, Monster and Rockstar -- have become nearly ubiquitous on college campuses. The global market for these types of drinks currently exceeds $3 billion a year and new products are introduced annually. view more (2008-07-25)
Commission launches 13 new research projects on transmissible spongiform encephalopathies (TSE)
A year ago, on 1 December 1997, the Council and the European Parliament approved supplementary funding of ECU 115 million for the Fourth Framework Programme, of which ECU 35 million was earmarked for research on TSE. The 13 new projects, together with the projects from the two previous calls - one from the Agriculture and Fisheries programme and... view more... (1998-12-17)
Marine reserves have rapid and lasting effects
Marine reserves have rapid and lasting impacts on organisms inside reserves, according to scientists at the University of California, Santa Barbara. In a paper published in the current issue of Ecology Letters, the researchers reviewed 80 studies from 'no-take' reserves, where it is illegal to extract organisms in any way. These showed that... view more... (2002-05-02)
UK government should act now to regulate tobacco
Cigarettes are the deadliest form of nicotine delivery available on the market, yet are the least regulated. An editorial in this week's BMJ argues that the British government should act now to level the regulatory playing field for tobacco and nicotine. It is no coincidence that cigarettes have so far managed to escape regulation, writes... view more... (2003-01-16)
Experts research world-first tests for allergic reactions to medication
It is estimated that up to 10,000 UK hospital patients each year suffer an allergic reaction to anaesthetics, and that one in every 100-200 consumers of penicillin has an allergic response to it. Allergic reactions to fairly common medications generally occur unexpectedly and often within minutes of drug administration, but there are few... view more... (1999-05-24)
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