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Mental shortcuts: New study examines consumer choice process
When we use a mental shortcut to decide which product we want, we don't always end up with our ideal choice, according to a new study in the Journal of Consumer Research.   view more (2009-01-27)

You're likely to order more calories at a 'healthy' restaurant
An important new study from the Journal of Consumer Research explains the "American obesity paradox": the parallel rise in obesity rates and the popularity of healthier food.   view more (2007-08-30)

Despite some benefit, drug ads can be harmful to your health
While the debate over prescription drug advertising persists, a new study released online in the American Journal of Public Health offers guidelines for improving drug ads in order to minimize potential harm and maximize benefits.   view more (2009-11-12)

Organic or local?
The emerging trend toward healthier, fresher foods that are also gentle on the environment presents new dilemmas for conscientious consumers.   view more (2009-09-04)

University of Ulster to establish 'Green' Power Research Centre
The University of Ulster is set to become the "green" powerhouse of Ireland. It is to establish a state-of-the-art research centre on its Jordanstown campus to investigate new and renewable sources of energy. Work on the multi-million pound development is expected to begin later this year and is scheduled to be completed by the autumn of... view more... (2001-09-18)

Can consumers be confused into buying? Yes -- and more easily than you think
An important article from the October issue of the Journal of Consumer Research examines the effectiveness of a new confusion-based sales technique called "disrupt-then-reframe."   view more (2007-09-13)

Buying green can be license for bad behaviour, study finds
Those lyin', cheatin' green consumers. Just being around green products can make us behave more altruistically, a new study to be published in a forthcoming issue of Psychological Science has found.   view more (2009-10-08)

Sold-out products influence consumer choice
An empty store shelf tempts shoppers to buy the next best thing, according to a new study from the University of Alberta.   view more (2009-09-30)

What's a little mold? Why consumers have different freshness standards at home
Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast?   view more (2009-01-27)

Consumer not ready for tailor-made nutrition
In the near future it will be possible to customise the food we eat to individual needs, based on the genetic profile of the individual.   view more (2008-11-05)

INDICARE: Two thirds of European Internet Users have Experience with Digital Music
A representative survey among 4852 European consumers finds that a large share of Internet users already has experience with digital music. However, the survey shows that the main source for digital music are ripped CDs, not Internet downloads. In addition, the survey reveals that consumers are not well informed about usage restrictions and DRM... view more... (2005-05-25)

Gender, geography influence floral purchases
Scientific studies of "consumption value" explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behavior and influence purchasing.   view more (2009-03-26)

Feeling cramped while shopping? Variety provides relief
When consumers find themselves in stores with narrow aisles, they react in a surprising way: they seek variety. According to a new study in the Journal of Consumer Research, confined spaces might help people diversify their choices.   view more (2009-05-13)

How big (or small) is large?
Trousers have to be tried on - the variation between size labeling and actual clothing size is huge. This is shown by the report "Large? Clothing sizes and size labeling", which looks at the relationship between clothing sizes and the actual clothing measurements as well as consumers' views on and experiences of this.   view more (2009-03-18)

Action needed to stop "disease mongering"
A lot of money can be made from telling healthy people they’re sick despite clear conflicts of interest. Pharmaceutical companies sponsor disease definitions and promote them to prescribers and consumers. In this week’s BMJ researchers give examples of “disease mongering” and suggest how to prevent the growth of this... view more... (2002-04-10)

Attitudes to eco-labeling
A great number of people feel a commitment to the environment, but this is not enough for them to choose environmentally labeled goods. Products that are eco-marked are chosen primarily by those who are 'already converted.' On the other hand, negative eco-labeling, which does not exist today, would persuade more consumers across the board to avoid... view more... (2002-11-12)

Pictures of hot fudge sundaes arouse: Understanding emotions improves our food choices
Menus and advertising affect our emotions, and if we understand those emotions, we make better food choices, according to a new study in the Journal of Consumer Research.   view more (2008-09-16)

Pay attention! Small packages may lead to overeating
Tempting treats are being offered in small package sizes these days, presumably to help consumers reduce portion sizes. Yet new research in the Journal of Consumer Research found that people actually consume more high-calorie snacks when they are in small packages than large ones. And smaller packages make people more likely to give in to... view more... (2008-08-25)

The sweet taste of uncertainty: Winners enjoy waiting to discover what they've won
You've just won a prize. Would you like to find out what it is right away, or wait until later? A new study in the Journal of Consumer Research says most people are happier waiting.   view more (2009-06-16)

Study explores distinction between 'different' and 'uncool'
Just as some products reveal our aspirations, there are other products that consumers avoid, lest we be associated with a particular group.   view more (2007-12-05)
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