Consumers Current Events | Consumers News | 3
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Trailblazers don't always come out ahead
It's not always best to be first, finds a new study from the Journal of Consumer Research. Researchers from Purdue, Indiana University, and UConn examine how consumers will evaluate new products when they are released by an existing brand (known as "brand extension"). view more (2008-01-24)
When does context matter in product evaluations?
In most real world settings, consumers encounter and evaluate products in mixed environments - aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine. view more (2008-03-18)
Don't touch that dial! Watching commercials leads to greater enjoyment of TV programs
We all complain about commercials, and many people invest in technology to eliminate them. But a surprising new study in the Journal of Consumer Research shows that, contrary to popular belief, commercials improve television viewing in many cases. view more (2009-02-24)
The price paid for higher energy is highly dangerous to teeth
For more than 10 years, energy drinks in the United States have been on the rise, promising consumers more "oomph" in their day. view more (2008-03-13)
Remember that time? New study demystifies consumer memory
If a vacation starts out bad and gets better, you'll have a more positive memory than if it starts out good and gets worse-if you're asked about it right afterward, according to a new study in the Journal of Consumer Research. view more (2009-01-27)
Ready meals need proper handling at home to prevent illness
Growing consumer appetite for ready-to-eat meals with a minimal preparation time and few preservatives has led to increased production and sales of chilled ready meals. Although the food industry has control measures in place to prevent growth of food poisoning organisms, consumers need to handle these foods properly in order to avoid food-borne... view more... (2002-02-11)
Shifts in consumer spending and saving will usher in a new economic era
Consumer spending will lag rather than lead the recovery from the current recession, according to University of Michigan economist Richard Curtin. view more (2009-09-17)
Study examines ethical dilemmas of medical tourism
Medical tourism in Latin America needs to be regulated to protect consumers, according to Université de Montréal researchers. view more (2009-10-08)
Touch Can Trump Taste, According to New Retail Research from Rutgers School of Business
For some consumers, the way a cup of mineral water tastes has more to do with the container than the contents. Especially for consumers who are less likely to enjoy touching items or products before deciding to buy them. view more (2008-07-16)
Too much information: Process thinking can lead to difficult choices
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase. view more (2009-05-13)
What are you getting? Consumer behavior in restaurants
Consumers follow a predictable pattern when it comes to ordering food and drinks, according new study in the Journal of Consumer Research. It seems people in groups tend to seek variety when making initial orders, then gravitate toward similar choices, and then, as the group consensus grows, to move away from popular choices. view more (2009-09-22)
K-State research shows consumers can predict inflation as well as professional economists
When it comes to predicting the rate of inflation, professional economists might tell consumers, "Your guess is as good as mine." view more (2008-08-26)
To eat or not to eat? Mental budgets help control consumption
If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research. view more (2009-11-18)
Living in a material world
Material goods are seen by many as a central life goal; the main route to identity, success and happiness; and the yardstick for evaluating self and others. view more (2004-08-23)
Can social networking help consumers get healthier?
Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites. view more (2009-10-14)
Researchers underscore limitations of genetic ancestry tests
Although many people rely on commercially available genetic tests for insights into their ancestry, the tests have significant limitations according to Deborah Bolnick, assistant professor of anthropology at The University of Texas at Austin. view more (2007-10-19)
Help for shopaholics: New test determines who's at risk for compulsive buying
Shopaholics are the butt of many jokes, but obsessive or compulsive shopping can ruin lives. view more (2008-09-16)
Rutgers study finds many consumers ignore food product recalls
Rutgers' Food Policy Institute (FPI) released a study today showing that many Americans fail to check their homes for recalled food products. view more (2009-04-15)
Endorasoft goes beyond the limits of SMS and SIM cards of mobile phones
The basque company Endorasoft has created two computer systems that will offer to consumers and companies more services and possibilities for this kind of telephone systems. view more (2002-10-24)
'Land grabs' for rice production due to supply threats
Recent interest in "land grabs" or the international acquisition of land to produce rice is sparked by a looming threat of inadequate rice supplies. view more (2009-09-28)
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