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Writing with pictures: toward a unifying theory of consumer response to images
A new paper by researchers from Oxford University and the University of Illinois, Urbana-Champaign argues that images in contemporary consumer culture are an emergent form of writing. view more (2007-08-30)
Consumers need carrots, not sticks, to make 'green' choices
With the amount of shopping days until Christmas fast running out, consumers who would like to make 'green' choices are often helpless to change their behaviour, according to research at the University of Surrey. view more (2005-12-13)
Breeding better broccoli
Carotenoids-fat-soluble plant compounds found in some vegetables-are essential to the human diet and reportedly offer important health benefits to consumers. view more (2009-11-05)
Virtual reality can improve memory-Perhaps too much
Conventional wisdom tells us that experience is the best teacher. But a new study of virtual marketing strategies finds that this isn't always true. view more (2006-12-06)
Why green Twixes might be better than beige ones
Chocolate bars and other supermarket products might sell better from green-coloured point-of-sale stands, Cathrine Jansson will tell delegates at a meeting of the SCI (Society of Chemical Industry) on 3 March. She will be previewing results of new research on the effect of colour on consumers' behaviour which suggests that we spot green items... view more... (2004-02-25)
Packaging film as a sterile zone
No one wants food that has gone mouldy - least of all when they have only just purchased the product. But consumers are not exactly wild about food preservatives either. Packaging researchers are now introducing coated films to fight the battle of the bacteria. view more (2004-10-25)
Funding to investigate 'food miles' - from farm to fork
Geographers from Coventry and Exeter Universities have been awarded over £170,000 by the Economic and Social Research Council (ESRC) to investigate the links between food production and food consumption. In recent years there has been growing public concern about the health and safety of food products, highlighted by recent outbreaks of BSE,... view more... (2002-12-03)
Trying to stay on a strict diet? Focus on the details
Repetition usually makes people enjoy things less. Such satiation causes our favorites to lose their sheen, makes it hard to follow a diet, and pushes us to escalate our spending on novelty. view more (2008-01-09)
Don't blame cities for climate change, see them as solutions
Cities are being unfairly blamed for most of humanity's greenhouse gas emissions and this threatens efforts to tackle climate change, warns a study in the October 2008 issue of the journal Environment and Urbanization. view more (2008-09-29)
Institute of Food Research in 2001
The social impact of food safety; genetic control of bacterial virulence; fish oils, cells and suicide; understanding food texture for improved functionality and enjoyment; these are some of the areas covered in Institute of Food Research's annual report, published today. Highlights from the past year and plans for the future are detailed in the... view more... (2001-05-31)
Fresh produce - Potential Risk for Consumers
Vegetables are good examples of minimally processed foods with high risk of contamination and therefore good hygienic measures have to be taken during the production from farm to table. The nature and extent of the health hazards involved in the production and preparation of foods will be considered in depth at the FEMS Congress of European... view more... (2003-05-29)
Restaurant inspections -- public perceptions vs. reality
oodborne diseases cause an estimated 76 million illnesses in the U.S. each year with about half associated with restaurant meals. More than 70 billion meals per year are purchased in restaurants in the U.S., accounting for 47% of total food expenditure. view more (2008-04-29)
Following the leader: Social networks of schoolchildren
Kids always seem to be ahead of trends, and marketers realize the importance of new products and services taking off with the younger set. view more (2009-05-13)
Do green markets actually lead to improvements in environmental quality?
Goods and services with environmental benefits are a growing part of many sectors of the economy, and a timely new paper from the current issue of the Journal of Political Economy analyzes how our willingness to pay more for environmentally friendly products actually influences environmental quality and social welfare. view more (2006-09-13)
Historian Reveals Spiralling Debt has Shaped Consumer Culture for Centuries
New Year sales and Christmas shopping sprees have a sting in the tail when credit card bills hit doormats in January, but new research from the University of Warwick shows that rather than being a modern phenomenon, debt and consumer credit dependency were rife in the 1800-1900s, and that formal and informal money-lending was integral to goods... view more... (2004-01-09)
When 2 plus 2 doesn't equal 4: How consumers miscalculate sale prices
Quick: You're walking by a store window and you see a sign that says, "20% off the original price plus an additional 25% off the already reduced sale price." So, how much is the discount" Consumers often mistakenly think the total discount is 45% off the original price when, in fact, the true discount is 40%. view more (2007-09-13)
New poinsettia for the nontraditionalist
U of I plant scientist Daniel Warnock hopes that one day soon a uniquely marbled pink poinsettia will be available to consumers who like decorating for the holidays with a flare for the unusual. view more (2006-12-08)
Home testing kit could help identify 'hidden' caffeine in beverages
If you've ever wondered whether your favorite coffee, tea or soda contains caffeine - despite its decaf label or the absence of caffeine on the ingredient list - then you may soon be able to test the beverage yourself. view more (2006-05-11)
Creating Sustainable Cities for 2040
The year 2040 could see many people working from home several days a week staying in touch with colleagues through videophone and internet connections. When planning a holiday, people will be limited to a certain number of air miles per year, although additional air miles may be purchased from others at auctions. This will reflect the true... view more... (2003-08-13)
Avoid coupon redeemers: Their stigma is contagious (unless they're attractive)
Less than 2 percent of Americans use coupons, likely because of fear of being viewed as cheap or poor. A new study in the Journal of Consumer Research demonstrates that not only do coupon users face stigmatization; people who stand near them do too. view more (2008-09-16)
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