Comforted by carpet: How do floors and distance affect purchases?
Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new study in the Journal of Consumer Research. view more (2009-11-18)
How green is your house?
Preliminary results from 1500 respondents show that those who own their own home are more likely to separate their rubbish (83 per cent) than those in rented accommodation (59 per cent), whilst less than one in a hundred households have solar water heating (0.5 per cent) or solar energy panels (0.5 per cent). Initial findings also show that... view more... (2009-11-23)
Lule'å first in pilot study of new mobile services in Sweden
The Center for Distance-Bridging Technology at Lule'å University of Technology is the first in the country to jump on board the government's billion-crown commitment to restore Sweden's reputation as a leading IT nation. This involves setting up testing activities for new mobile services. Lule'å already has 3,100 test pilots fully... view more... (2003-03-24)
Memory grows less efficient very early in Alzheimer's disease
Even very early in Alzheimer's disease, people become less efficient at separating important from less important information, a new study has found. view more (2009-05-04)
Nanotechnology: not just for geeks
Say "nanotechnology," and geeks imagine iPhones, laptops and flash drives. But more than 60 percent of the 580 products in a newly updated inventory of nanotechnology consumer products are such "un-geeky" items as tennis racquets, clothing, and health products. view more (2007-10-03)
New Research Set to Reveal Similarities Between Terrorists and Tourists
New research from Warwick Business School is set to reveal some striking similarities between the actions of groups of people who travel on flagship airlines, seemingly at random, between the major cities of the world. An ongoing research project into airlines and international tourism shows in many cases it is only motivation that distinguishes... view more... (2004-08-26)
Leading Security Experts Research UK Suicide Bomb Risk
The risks of a lone suicide bomber targeting crowded areas in the UK like bars, shopping centres or the underground has been under intense research and investigation for the past 12 months. Resilience and security experts at Cranfield University, in partnership with the Defence Academy of the UK, are working with the Government to map out... view more... (2004-05-04)
Does touch affect flavor? Study finds that how a container feels can affect taste
Does coffee in a flimsy cup taste worse than coffee in a more substantial cup? Firms such as McDonalds and Starbucks spend millions of dollars every year on disposable packaging, but a new study from the April issue of the Journal of Consumer Research suggests that trying to skimp in this area might not be worth it - and may negatively impact... view more... (2008-03-18)
When does context matter in product evaluations?
In most real world settings, consumers encounter and evaluate products in mixed environments - aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine. view more (2008-03-18)
Feeling cramped while shopping? Variety provides relief
When consumers find themselves in stores with narrow aisles, they react in a surprising way: they seek variety. According to a new study in the Journal of Consumer Research, confined spaces might help people diversify their choices. view more (2009-05-13)
Navigating through Athens
Around 11,000 athletes converge on Athens for the 28th Summer Olympiad. Fraunhofer researchers are contributing to the success of the event with several projects, including a system that enables visitors to obtain multimedia tourist information via mobile phone. --- Being a tourist in a big city is not easy. Dragging whining children and irritated... view more... (2004-08-27)
The psychology of politicians: What goes on under Big Ben
Given the impending General Election, this is an important time to consider how psychological factors influence decisions taken by MPs and what goes on in Westminster more generally. view more (2005-03-21)
Internet Banking Gathering Momentum – University of Ulster Report
By 2011, eight out of ten people will do their banking via the Internet, according to a global survey conducted by top University of Ulster financial services sector researchers Dr Kate Stewart and Laura Bradley. And the movement from bricks to clicks will have major implications for the way everyone handles their financial transactions, the... view more... (2002-04-30)
Experts Warn That Automotive Industry About to Suffer Massive Electric Shock
A fundamental change facing the automotive industry is the move from the current 12/14-Volt electrical standard to the new 36/42-Volt standard, which will be gradually introduced into the marketplace starting in 2003. This represents a threat and an opportunity to suppliers of automotive electronic, electrical, mechanical and hydraulic components... view more... (2002-11-04)
Consumers need carrots, not sticks, to make 'green' choices
With the amount of shopping days until Christmas fast running out, consumers who would like to make 'green' choices are often helpless to change their behaviour, according to research at the University of Surrey. view more (2005-12-13)
Partners can help or hinder attempts at changing diet
For people trying to make a change in their diet, significant others generally play a positive and supportive role, but sometimes respond in negative ways, according to a study in the March/April Journal of Nutrition Education and Behavior (http://www.jneb.org/). view more (2008-03-26)
Why green Twixes might be better than beige ones
Chocolate bars and other supermarket products might sell better from green-coloured point-of-sale stands, Cathrine Jansson will tell delegates at a meeting of the SCI (Society of Chemical Industry) on 3 March. She will be previewing results of new research on the effect of colour on consumers' behaviour which suggests that we spot green items... view more... (2004-02-25)
Identifying ID theft and fraud
If the wife of FBI boss Robert Mueller has warned him not to use internet banking because of the threat of online fraud, then what hope is there for the average Jo? view more (2009-10-15)
Tackling Drunk-driving
There are no in-car methods of detecting that a driver is too drunk to drive - until now. A team at Bristol University, led by physiologist Dr Dilwyn Marple-Horvat, has found a new way of detecting whether a driver has drunk too much to be fit to be at the wheel. To assess a driver`s fitness to drive, a new device has been created that measures... view more... (2002-03-07)
New market for 'old' building companies
Delft research offers consumers the possibility to order a complete house, in prefabricated parts, from a building company. This so-called replacement building offers existing building companies growth possibilities in a shrinking market. On Wednesday 25 September, Caspar van den Thillart will defend his thesis on the possibilities of this... view more... (2002-09-19)
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