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Will this trip be exciting? Consumers respond best to vacation ads that match current emotions
Most of us won't respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we're more likely to book a weekend at a spa.    view more (2009-10-14)

Happiness is-looking forward to your vacation
It takes more than a vacation to make people happy. Indeed, vacationers tend to be happier than non-vacationers in the lead up to their break, but once they are back, there is very little difference between the two groups' levels of happiness.   view more (2010-02-19)

Leisure Sickness. A New Illness
In this paper, which appears in the current issue of Psychotherapy and Psychosomatics, a group of Dutch investigators of Tilburg University, headed by Prof. Vingerhoets, explores the prevalence, phenomenology, and background of leisure sickness, i.e., the condition of people developing symptoms of sickness during weekends and/or vacations. In... view more... (2002-11-20)

Remember that time? New study demystifies consumer memory
If a vacation starts out bad and gets better, you'll have a more positive memory than if it starts out good and gets worse-if you're asked about it right afterward, according to a new study in the Journal of Consumer Research.    view more (2009-01-27)

When does context matter in product evaluations?
In most real world settings, consumers encounter and evaluate products in mixed environments - aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine.   view more (2008-03-18)

Do experiences or material goods make us happier?
Should I spend money on a vacation or a new computer? Will an experience or an object make me happier? A new study in the Journal of Consumer Research says it depends on different factors, including how materialistic you are.   view more (2009-02-24)

Tourism '  la carte
Italian actor Roberto Benigni once sarcastically described tourists as "a swarm of locusts on wheels". And it's true that tourism, besides being an important source of revenue for many regions, also causes pro-blems: The number of visitors is unevenly spread over the year, usually concentrated on the few months of summer. For instance,... view more... (2003-07-25)

Feeling blue? University of Minnesota Study finds new insight to predicting consumer emotions
It's no secret that emotions influence peoples' decisions about what, when and how they buy. Whether choosing between a movie and a play, deciding whether to attend a sporting event shortly before an important event or selecting an indulgent breakfast treat in anticipation of a tough day at work, consumers' choices are often guided by how they... view more... (2009-03-11)

Beach vacations may increase future skin cancer risk in children
Vacationing at the shore led to a 5 percent increase in nevi (more commonly called "moles") among 7-year-old children, according to a paper published in Cancer Epidemiology, Biomarkers and Prevention, a journal of the American Association for Cancer Research.    view more (2009-02-03)

No honeymoon replays: People don't want to taint special memories
That unforgettable honeymoon has a special place in your memory-so special that you might be reluctant to try to repeat it. A new study in the Journal of Consumer Research says people tend to treat their memories of previous special experiences as assets to be protected.   view more (2008-11-18)

Genealogical tourism redefining leisure travel market, professor says
For the work-weary, the word "vacation" may conjure images of leisurely, carefree days at the beach sipping umbrella drinks. But according to published research by a University of Illinois expert in tourism and recreation, genealogical tourism is one of the fastest growing markets in vacation travel because it represents a conscious... view more... (2010-03-05)

Large-screen projection in 3D
Researchers at the Fraunhofer Institute for Computer Architecture and Software Technology FIRST in Berlin are voyaging into another dimension when it comes to projection systems. In the living room of the future, a multifunctional, large-format projection screen (1.5 x 2.5 meters) will open up a veritable window to the world. The researchers have... view more... (2003-09-18)

An amnesic patient with an extraordinary distorted memory
If somebody asks you "Do you remember what you did on March 13, 1985?" you are very likely to answer "I don't know", even if your memory is excellent.   view more (2009-05-14)

People work harder when expecting a future challenging task
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.   view more (2009-11-18)

Holiday shopping: Choosing a favorite may increase the likelihood of purchase
This shopping season, salespeople looking to increase the likelihood of a sale can simply ask the potential buyer which of several items they prefer.   view more (2007-12-05)

How white is a paper?
Whiter paper and better color reproduction are examples of important competitive advantages on an international market.   view more (2009-10-23)

Travelers need to know more about diarrhea
Most people heading off to a sunny winter vacation in a foreign country know something about how to avoid a nasty case of travellers' diarrhea, but they don't know everything they should, according to a University of Alberta study.   view more (2007-01-12)

Holiday-makers Need Clearer Information
AS millions of people prepare to enjoy their summer vacation an expert from Staffordshire University believes the tourism industry should make it clearer to consumers who is supplying their holiday.    Tourism expert Dr Paul Downward says in a bid to improve transparency and consumer choice the holiday industry should adopt similar reforms to... view more... (2003-06-16)

Wanting a bite of everything: Hungry people crave more variety
You're whale watching in Alaska, longing for a margarita and a spot on a beach. You think to yourself, "How did I get here" I hate the cold.   view more (2007-09-13)

Baiting bacteria with polymers
Anyone who has experienced food poisoning while on vacation in warm climates is sure to recognize the importance of safeguarding hygiene - and of microbial food testing. Since many types of bacteria, such as salmonella, multiply at an exceptionally fast rate in warm weather on meat or in milk products, relatively lengthy laboratory investigations... view more... (2002-09-20)
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