Brightsurf Science News & Current Events

January 07, 2005
Mayo Clinic discovery on nature of rheumatoid arthritis lung disease may offer patients therapy
A discovery by a Mayo Clinic research team may pave the way for the creation of new drugs to treat rheumatoid arthritis (RA) lung disease, which affects an estimated 500,000 patients in the United States.

Hurricane intensity predictions take into account effect of large eddies on wind speed
In the current issue of the Journal of the Atmospheric Sciences, URI physical oceanographer Isaac Ginis describes how he and a team of scientists are refining the model by incorporating factors that favor the formation of large eddies near the sea surface and their effect on wind speed and air humidity.

How negative messages affect consumers
Called negations, advertising messages that contain terms like 'not' or 'no' are meant to highlight some distinctive characteristic about the product being sold.

Gorillas in the midst of extinction
Satellites can be extremely useful to people interested in viewing out-of-the-way places.

How shoppers react to product options
In an article published in the December 2004 issue of the Journal of Consumer Research, Christina Brown and Aradha Krishna of the University of Michigan present two studies that examine marketplace cognition and how consumers deal with default choices.

FDA approves ABRAXANE(TM) for metastatic breast cancer
American Pharmaceutical Partners, Inc. (NASDAQ:APPX) and American Bioscience, Inc. (ABI) announced today that the U.S.

Story writing impacts consumer experience
Memories are stored and remembered easily in story form say the authors of an article in the December 2004 issue of the Journal of Consumer Research.

A biomarker to predict osteoarthritis
A recent study strongly supports the relationship between increased production of HA and increased risk for OA, specifically of the knees and hips, among ethnically diverse men and women.

Price anchors affect consumers' buying and selling
In an article published in the December 2004 issue of the Journal of Consumer Research, researchers summarize four studies that examined the effect of price anchors on consumers.

Jefferson scientists find zinc may help prevent esophageal, oral cancers
Cancer researchers have found that zinc treatment may help prevent esophageal and oral cancers in individuals at high risk.

Most changes in Earth's shape are due to changes in climate
Scientists using NASA satellite data found the shape of the Earth appears to be influenced by big climate events that cause changes in the mass of water stored in oceans, continents and atmosphere.

NASA funded scientists to present findings at Annual AMS Meeting
NASA and NASA-funded scientists will present findings from their latest research at the 2005 annual meeting of the American Meteorological Society (AMS).

Anti-consumerism activism
Consumerism and consumption has become deeply embedded and, in fact, a defining part of the global--and particularly American--social fabric.

What makes for a funny advertisement
Because one out of every five ads are designed to be humorous, chances are that you've witnessed a dud or two...or three.

New York Academy of Sciences announces Nobel Prize Essay Contest
The New York Academy of Sciences, in collaboration with the Consulate General of Sweden in New York, (the official web site of the Nobel Foundation) and the New York City Department of Education, has announced the creation of a new science essay contest honoring the Nobel Awards and celebrating the scientific achievements recognized by these awards.

January 2005 Ophthalmology Journal
Studies from the January 2005 issue of Ophthalmology, the clinical journal of the American Academy of Ophthalmology, are now available.

The sustained benefits of very early treatment of rheumatoid arthritis with anti-TNF-alpha therapy
Recently, a team of researchers in the UK set out to test the effectiveness of anti-TNF-alpha therapy on a small sample of patients with very early, poor-prognosis, previously untreated RA.

Consumers are affected by discounts, even after the discount is retracted
Imagine that new stereo you are considering buying has a hundred-dollar discount.

The effect of multiple brand comparisions
An article published in the December issue of the Journal of Consumer Research finds that you'll feel more positive if you evaluate a consumer option singly rather than as a part of a bigger group of options.

New system may help babies avoid brain damage
The same heightened electrical activity that indicates an adult taking a treadmill test isn't getting enough oxygen to his heart is now being measured during labor to see if it can better identify babies in serious distress who need immediate delivery.

Lynn Sage Comprehensive Breast Center plays role in newly approved breast cancer drug, ABRAXANE
Researchers at Lynn Sage Comprehensive Breast Center played a significant role in the U.S.

How possessions become heirlooms
An article in the December 2004 issue of the Journal of Consumer Research seeks to explain, by looking at middle-class American families, how an object evolves from simply being stuff, alienable, and turns into a sacred, inalienable possession to be passed across generations.

Consumers seek and avoid marketing persuasion
A recent article published in the December 2004 issue of the Journal of Consumer Research seeks to explain how consumers deal with situations such as car buying.

'Healthy' patients with abdominal lymph nodes seen on CT do not need follow-up imaging
Smaller lymph nodes commonly seen on abdominal CT scans in

Potential cure for lymphoma in HIV patients
Stem cell transplants have become the standard of care for patients with relapsed lymphoma, but not for patients who suffer from both this disease and HIV.

GM joins with Sandia to advance hydrogen storage
General Motors Corp. and Sandia National Laboratories have launched a partnership to design and test an advanced method for storing hydrogen based on metal hydrides.

Subjective knowledge affects consumer searching & selections
An article in the December 2004 issue of the Journal of Consumer Research seeks to explain how subjective knowledge takes over decision-making in the marketplace and even effects where in the store one shops as much affecting the brands that she or he chooses to buy.

US Oncology, Inc. plays role in newly approved ABRAXANE™ for metastatic breast cancer
Thirty-eight US Oncology, Inc. (NASDAQ:USON) affiliated medical centers nationwide continue to play a significant role in the clinical research of ABRAXANE that was approved today by the U.S.

Mutations in transporter protein shed light on neurodegenerative disorders
Researchers at Stanford University have made new discoveries that shed light on two inherited neurodegenerative disorders that are caused by inability of the body to transport sialic acid out of cellular compartments.

Distractions affect consumer choice when sampling food
Pain research has now been applied to pleasure research and, in particular, the act of tasting food.

How consumers are bombarded and affected by retail spectacles
It's this idea of spectacle that is the subject of a current article in the December 2004 issue of the Journal of Consumer Research.

Scientists discover unique microbe in California's largest lake
University of Oregon scientists report the discovery of a surprising new microbe from California's Salton Sea in this week's online edition of the Proceedings of the National Academy of Science. It uses infrared light to produce oxygen by photosynthesis and lives independently in nature without a plant or animal host.

FDA approves Pfizer's Lyrica™ for the treatment of the two most common forms of neuropathic pain
Pfizer Inc said today that it has received approval from the U.S. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to