Brightsurf Science News & Current Events

August 01, 2020
How creating an "empathy lens" makes P2P marketing communications more effective
Provider-focused P2P marketing communications increase consumers' likelihood of purchase, app download, and willingness to pay.

New studies show how to save parasites and why it's important
An international group of scientists published a paper, Aug. 1, 2020, in a special edition of the journal Biological Conservation that lays out an ambitious global conservation plan for parasites.

RSV vaccination of pregnant women could prevent pneumonia in babies
Professor Shabir A. Madhi of the University of the Witwatersrand, Johannesburg, is the lead author of a study published in the prestigious New England Journal of Medicine on Thursday, 30 July 2020.
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