Nav: Home

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google | Paperback

by Scott Galloway (Author)


List Price: $17.00  
Price:  $11.59
You Save:  $5.41 (32%)
Available:  Usually ships in 24 hours
FREE Shipping on Qualified Orders
» View Details


Binding:  Paperback
Publisher:  Portfolio
Edition:  Reprintth Edition
Page Count:  336 Pages
Publication Date:  September 04, 2018
Sales Rank:  10666th



EDITORIAL REVIEWS


Product Description
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

SIMILAR PRODUCTS


How Google Works

How Google Works
by Eric Schmidt (Author), Jonathan Rosenberg (Author)
Alibaba: The House That Jack Ma Built

Alibaba: The House That Jack Ma Built
by Duncan Clark (Author)
The Everything Store: Jeff Bezos and the Age of Amazon

The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone (Author)
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
by Brad Stone (Author)
The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley

The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley
by Brad Stone (Author)
Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight (Author)
Hit Makers: How to Succeed in an Age of Distraction

Hit Makers: How to Succeed in an Age of Distraction
by Derek Thompson (Author)
The Spider Network: How a Math Genius and a Gang of Scheming Bankers Pulled Off One of the Greatest Scams in History

The Spider Network: How a Math Genius and a Gang of Scheming Bankers Pulled Off One of the Greatest Scams in History
by David Enrich (Author)
Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future
by Andrew McAfee (Author), Erik Brynjolfsson (Author)
Principles: Life and Work

Principles: Life and Work
by Ray Dalio (Author)

Best Science Podcasts 2018

We have hand picked the best science podcasts for 2018. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Circular
We're told if the economy is growing, and if we keep producing, that's a good thing. But at what cost? This hour, TED speakers explore circular systems that regenerate and re-use what we already have. Guests include economist Kate Raworth, environmental activist Tristram Stuart, landscape architect Kate Orff, entrepreneur David Katz, and graphic designer Jessi Arrington.
Now Playing: Science for the People

#504 The Art of Logic
How can mathematics help us have better arguments? This week we spend the hour with "The Art of Logic in an Illogical World" author, mathematician Eugenia Cheng, as she makes her case that the logic of mathematics can combine with emotional resonance to allow us to have better debates and arguments. Along the way we learn a lot about rigorous logic using arguments you're probably having every day, while also learning a lot about our own underlying beliefs and assumptions.