The athlete’s guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
|Brands Win Championships|
by Jeremy Allen Darlow (Author)
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is...
|Building the Bear: A Mid-Major Fundraising Story|
by Brian Gerrity (Author), Lisa Cherry (Cover Design), Jordon Bruner (Cover Design)
Between 2012 and 2016, Mercer University Athletics (NCAA Division I member of the Southern Conference) experienced success on the field, expanded sport offerings, and achieved in the classroom. Building the Bear delves into the success of the Mercer Athletic Foundation - the fundraising arm of the Mercer Athletic Department charged with supporting 16 sport programs.
Topics covered include setting priorities and goals, developing programming, major gift strategies, donor...
|You Negotiate Like a Girl: Reflections on a Career in the National Football League|
by Amy Trask (Author), Michael Freeman (Contributor)
The Princess of Darkness. Former NFL team executive Amy Trask has held many titles during her career – including chief executive, analyst, and author – but this nickname is what she is first and foremost known by to Raiders fans. Trask joined the Raiders as an intern during law school after the team moved from Oakland to Los Angeles – the position the result of a cold call she made to the team. From there, she worked her way up through the ranks of the organization, to the post she would...
|Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate|
by Amy Jo Martin (Author)
Learn the rules to building loyal (and lucrative) digital followings
Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring...
|Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too|
by Gary Vaynerchuk (Author)
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary...
|Sport Marketing 4th Edition With Web Study Guide|
by Bernard Mullin (Author), Stephen Hardy (Author), William Sutton (Author)
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study...
|How to Win at the Sport of Business: If I Can Do It, You Can Do It|
by Mark Cuban (Author)
Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.
"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." ―BUSINESS INSIDER
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving...
|Getting to Us: How Great Coaches Make Great Teams|
by Seth Davis (Author)
What makes a coach great? How do great coaches turn a collection of individuals into a coherent “us”?
Seth Davis, one of the keenest minds in sports journalism, has been thinking about that question for twenty-five years. It’s one of the things that drove him to write the definitive biography of college basketball’s greatest coach, John Wooden, Wooden: A Coach’s Life. But John Wooden coached a long time ago. The world has changed, and coaching has too,...
|Court Justice: The Inside Story of My Battle Against the NCAA|
by Ed O'Bannon (Author), Michael McCann (Author), Jeremy Schaap (Foreword)
“Like Curt Flood and Oscar Robertson, who paved the way for free agency in sports, Ed O’Bannon decided there was a principle at stake… O’Bannon gave the movement to reform college sports…passion and purpose, animated by righteous indignation.” ―Jeremy Schaap, ESPN journalist and New York Times bestselling author
In 2009, Ed O’Bannon, once a star for the 1995 NCAA Champion UCLA Bruins and a first-round NBA draft pick, thought he’d made peace with the...
|The Big Chair: The Smooth Hops and Bad Bounces from the Inside World of the Acclaimed Los Angeles Dodgers General Manager|
by Ned Colletti (Author), Joseph A. Reaves (Author)
“An important contribution to 21st-century baseball literature. . . Mr. Colletti’s book might be even more groundbreaking [than Moneyball] in some ways: It’s a nearly unprecedented opportunity to see what running a baseball franchise looks like through the eyeballs of an actual general manager. . . [Colletti] has a gift for entertaining storytelling. . . These are stories modern general managers rarely tell, except in late-night gatherings at their favorite bars with people...