|Building the Bear: A Mid-Major Fundraising Story|
by Brian Gerrity (Author), Lisa Cherry (Cover Design), Jordon Bruner (Cover Design)
Between 2012 and 2016, Mercer University Athletics (NCAA Division I member of the Southern Conference) experienced success on the field, expanded sport offerings, and achieved in the classroom. Building the Bear delves into the success of the Mercer Athletic Foundation - the fundraising arm of the Mercer Athletic Department charged with supporting 16 sport programs.
Topics covered include setting priorities and goals, developing programming, major gift strategies, donor...
|Brands Win Championships|
by Jeremy Allen Darlow (Author)
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is...
|You Negotiate Like a Girl: Reflections on a Career in the National Football League|
by Amy Trask (Author), Michael Freeman (Contributor)
The Princess of Darkness. Former NFL team executive Amy Trask has held many titles during her career – including chief executive, analyst, and author – but this nickname is what she is first and foremost known by to Raiders fans. Trask joined the Raiders as an intern during law school after the team moved from Oakland to Los Angeles – the position the result of a cold call she made to the team. From there, she worked her way up through the ranks of the organization, to the post she would...
|Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate|
by Amy Jo Martin (Author)
Learn the rules to building loyal (and lucrative) digital followings
Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring...
|Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too|
by Gary Vaynerchuk (Author)
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary...
|How to Win at the Sport of Business: If I Can Do It, You Can Do It|
by Mark Cuban (Author)
Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.
"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." ―BUSINESS INSIDER
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving...
|Leadership Interrupted: daily inspiration to become the leader you were meant to be|
by Kevin DeShazo (Author)
You’re busy. Your calendar is filled with meetings and to-do lists and projects and more meetings. You received 10 new emails while reading this. And you have soccer practice and meet the teacher night and a dozen other things. You want to be a great leader but you don’t know how to take the first step and you feel like you don’t have enough time. You want to be positive but you're stressed out. You've read every leadership hack you can find but you're still stuck. The good news? You can...
|Originals: How Non-Conformists Move the World|
by Adam Grant (Author), Sheryl Sandberg (Foreword)
Originals How Non Conformists Move the World
|Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace|
by Gordon MacKenzie (Author)
Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above...
by Rodrigo Corral (Author), Alex French (Author), Howie Kahn (Author)
NEW YORK TIMES BESTSELLER
“Sneakers covers nearly everything there is to know about the vast universe of everyone’s favorite comfy athletic shoes.”—Parade
“A beautifully assembled collage of image, experience, and inspiration.”—Vogue
"One of this year's coolest books."—Men's Journal
"The definitive story of the sneaker universe."—WSJ Magazine