Educational video may increase public willingness to become face transplant donors

January 02, 2018

January 2, 2018 - After watching a brief educational video, members of the public are more likely to say they would be willing to donate a facial transplant to a severely disfigured patient, reports a study in the January issue of Plastic and Reconstructive Surgery®, the official medical journal of the American Society of Plastic Surgeons (ASPS).

"The overwhelming challenge of organ donor shortage can potentially be addressed through education," comments ASPS Member Surgeon Eduardo D. Rodriguez, MD, DDS, Chair of the Hansjörg Wyss Department of Plastic Surgery at NYU Langone Health, New York. "Increased knowledge can positively impact willingness to become a transplant donor."

More People Say They'd Become Face Transplant Donors After Watching Video

Dr. Rodriguez and colleagues performed a survey study to see how a brief educational intervention affected willingness to become a facial transplant donor. Researchers approached 200 members of the public in a New York park, and surveyed them regarding their willingness to be an organ or facial transplant donor. About half of the participants said they were registered organ donors.

One hundred respondents were then shown a three-minute video, on a tablet computer, providing an educational introduction to facial transplantation. The video provided basic information on patients eligible for face transplants, the donor-recipient matching process, and the challenges and recovery after the procedure. It also highlighted the outcomes of two patients treated by the NYU Langone facial transplant team. (The online version of the article includes a link to the educational video.)

Sixty-nine percent of participants said they would be willing to donate their organs after death. Before watching the educational video, 51 percent said they would be willing to be face transplant donors. After the video, 69 percent of participants said they would be willing to donate for facial transplantation--the same percentage who said they would be willing to donate organs.

The response to the educational video was greater in younger (aged 18 to 35) and older (over 56) participants, compared to middle-aged participants. The video also appeared to have a greater impact in women and African American subjects, although these differences were not statistically significant. There were also no major differences by religion.

Facial transplantation has become a successful treatment for patients with severe facial disfigurement. But as for organ donation, the global shortage of facial transplants is a challenging problem. There are many questions about public attitudes toward facial transplantation and other types of vascularized composite tissue allografts (VCAs--hand transplants are another example of VCAs).

Preliminary evidence suggests that many people may not even be aware of the possibility of becoming a facial transplant donor. Compared to organ transplants, facial transplantation is newer and less well understood by the public. It may also elicit a different emotional reaction, since the face is so strongly associated with personal identity.

Based on the new study, "Even a brief educational experience increased individuals' reported willingness to donate their face for transplantation," Dr. Rodriguez and colleagues write. They note that their findings are consistent with previously reported discrepancies between individuals' willingness versus actual commitment to donate, as reflected by donor registration rates.

Although just a small pilot study, the results suggest that "more substantial and directed" educational programs at the regional or national level might have a positive impact on the general public's intention and commitment to become facial transplant donors. Dr. Rodriguez and colleagues emphasize that education regarding organ and VCA donation must provide "balanced and objective information...so that individuals are empowered to make decisions that align with their own beliefs and values."
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Plastic and Reconstructive Surgery® is published by Wolters Kluwer.

Click here to read "The Public Face of Transplantation: The Potential of Education to Expand the Face Donor Pool."

DOI: 10.1097/PRS.0000000000003954

About Plastic and Reconstructive Surgery

For more than 70 years, Plastic and Reconstructive Surgery® (http://www.prsjournal.com/) has been the one consistently excellent reference for every specialist who uses plastic surgery techniques or works in conjunction with a plastic surgeon. The official journal of the American Society of Plastic Surgeons, Plastic and Reconstructive Surgery® brings subscribers up-to-the-minute reports on the latest techniques and follow-up for all areas of plastic and reconstructive surgery, including breast reconstruction, experimental studies, maxillofacial reconstruction, hand and microsurgery, burn repair and cosmetic surgery, as well as news on medico-legal issues.

About ASPS

The American Society of Plastic Surgeons is the largest organization of board-certified plastic surgeons in the world. Representing more than 7,000 physician members, the society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. ASPS comprises more than 94 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada.

About Wolters Kluwer

Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Wolters Kluwer reported 2016 annual revenues of €4.3 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.

Wolters Kluwer Health is a leading global provider of information and point of care solutions for the healthcare industry. For more information about our products and the organization, visit http://www.wolterskluwer.com/, follow @WKHealth or @Wolters_Kluwer on Twitter, like us on Facebook, follow us on LinkedIn, or follow WoltersKluwerComms on YouTube.

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