Waste less at home

January 05, 2016

Consumer food waste carries the highest environmental impact compared to losses earlier in the food chain, and it is no longer a problem concentrated only in higher income countries. How can household food waste be reduced? The proper answer might come from more research to identify which communication and marketing initiatives work better to decrease waste. In a new paper published in the Journal of the Association for Consumer Research, researcher Gustavo Porpino, from the Brazilian Agricultural Research Corporation (Embrapa) provides some solutions and a framework for conducting future research on this global issue of remarkable social and environmental relevance.

Porpino analyzed previous research findings from 24 peer-reviewed papers, and empirical data from a study conducted in households in the US and Brazil. He concluded that additional studies aimed at testing the impact of communication initiatives on behavioral change are needed. Also, a standardized methodology to measure consumer food waste is necessary. These paths for further research would benefit public policies aimed at increasing the awareness of food waste, and would contribute to more effective nutritional education initiatives since messages could be framed based on insights tested in scientific studies.

"If we consider that wasting edible food might contribute to infringing on opportunities for others to feed themselves, then there is a link between this phenomena and hunger relief programs", says Porpino.
-end-
http://foodpsychology.cornell.edu/JACR/Waste_Less_at_Home

This article is published in the inaugural issue of the Journal of the Association for Consumer Research entitled "The Behavioral Science of Eating." This issue has been edited by Brian Wansink of Cornell University and Koert van Ittersum of the University of Groningen.

Cornell Food & Brand Lab

Related Food Waste Articles from Brightsurf:

Food waste: cities can make the difference
A new study realized with the contribution of the CMCC Foundation highlights the key role of cities in tackling this phenomenon and achieving the targets of the UN 2030 Agenda.

NUS study reveals severe air pollution drives food delivery consumption and plastic waste
When the air outside is bad, office workers are more likely to order food delivery than go out for lunch, which in turn increases plastic waste from food packaging, according to a study by researchers from the National University of Singapore.

Reusing tableware can reduce waste from online food deliveries
In China, approximately 10 billion online food orders were served to over 400 million customers in 2018.

Economic and food supply chain disruptions endanger global food security
COVID-19 has led to a global economic slowdown that is affecting all four pillars of food security - availability, access, utilization, and stability.

'Building wealth and health network' reduces food insecurity without providing food
As the coronavirus pandemic forces so many to reckon with growing food insecurity and increased health challenges, the Building Wealth and Health Network program of Drexel University's Center for Hunger-Free Communities is reducing food insecurity and improving mental health - without distributing any food or medicine.

Human waste could help combat global food insecurity
Researchers from Cornell University's College of Agriculture and Life Sciences and the Canadian Light Source (CLS) at the University of Saskatchewan have proven it is possible to create nitrogen-rich fertilizer by combining the solid and liquid components of human waste.

UMD researchers seek to reduce food waste and establish the science of food date labeling
Minimizing food waste is top of mind right now during the COVID-19 pandemic.

No time to waste to avoid future food shortages
Plant scientists are working on improving photosynthesis on different fronts, from finding crop varieties that need less water, to tweaking parts of the process in order to capture more carbon dioxide and sunlight to ensure future global food security.

Territorial short food supply chains foster food democracy and sustainability
A University of Cordoba study analyzed the governance mechanisms in territorial short food supply chains in Córdoba and Bogotá.

Possible lives for food waste from restaurants
The BIOSAHE research group at the University of Cordoba developed a methodology to assess waste and determine the most appropriate valorization paths.

Read More: Food Waste News and Food Waste Current Events
Brightsurf.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.