Nav: Home

Medical marketing increased over past 2 decades

January 08, 2019

Bottom Line: The amount of money spent on medical marketing has increased substantially in the United States over the last two decades. An analysis estimates spending on medical marketing of drugs, disease awareness campaigns, health services and laboratory testing increased to $29.9 billion in 2016 from $17.7 billion in 1997. Most of the 2016 spending ($20.3 billion) was on marketing to professionals, while direct-to-consumer advertising grew to $9.6 billion. Regulatory oversight remains limited despite the increase in spending on marketing. This study may underestimate the amount of spending on medical marketing because some data are unavailable. The analysis was done with data and information from various sources, including the U.S. Food and Drug Administration and Centers for Medicare & Medicaid Services.

Authors: Lisa M. Schwartz, M.D., M.S., and Steven Woloshin, M.D., M.S., Dartmouth Institute for Health Policy and Clinical Practice, Lebanon, New Hampshire.
-end-
Related Material: The following are also available on the For The Media website.

The Editor's Note, "A Tribute to Lisa M. Schwartz, M.D., M.S.," by Howard Bauchner, M.D., Editor in Chief, JAMA.

The editorial, "Medical Marketing, Trust, and the Patient-Physician Relationship," by Selena E. Ortiz, Ph.D., M.P.H., Pennsylvania State University, University Park, and Meredith B. Rosenthal, Ph.D., Harvard T. H. Chan School of Public Health, Boston.

The editorial, "Medical Marketing in the United States - A Truly Special Communication," by Howard Bauchner, M.D., Editor in Chief, JAMA, and Phil B. Fontanarosa, M.D., M.B.A., Executive Editor, JAMA.

To Learn More: The full study is available on the For The Media website.

(doi:10.1001/jama.2018.19320)

Editor's Note: The article includes conflict of interest disclosures. Please see the article for additional information, including author contributions and affiliations, financial disclosures, funding and support, etc.

Want to embed a link to this study in your story? Link will be live at the embargo time: http://jamanetwork.com/journals/jama/fullarticle/10.1001/jama.2018.19320

JAMA

Related Data Articles:

Discrimination, lack of diversity, & societal risks of data mining highlighted in big data
A special issue of Big Data presents a series of insightful articles that focus on Big Data and Social and Technical Trade-Offs.
Journal AAS publishes first data description paper: Data collection and sharing
AAS published its first data description paper on June 8, 2017.
73 percent of academics say access to research data helps them in their work; 34 percent do not publish their data
Combining results from bibliometric analyses, a global sample of researcher opinions and case-study interviews, a new report reveals that although the benefits of open research data are well known, in practice, confusion remains within the researcher community around when and how to share research data.
Designing new materials from 'small' data
A Northwestern and Los Alamos team developed a novel workflow combining machine learning and density functional theory calculations to create design guidelines for new materials that exhibit useful electronic properties, such as ferroelectricity and piezoelectricity.
Big data for the universe
Astronomers at Lomonosov Moscow State University in cooperation with their French colleagues and with the help of citizen scientists have released 'The Reference Catalog of galaxy SEDs,' which contains value-added information about 800,000 galaxies.
More Data News and Data Current Events

Best Science Podcasts 2019

We have hand picked the best science podcasts for 2019. Sit back and enjoy new science podcasts updated daily from your favorite science news services and scientists.
Now Playing: TED Radio Hour

Erasing The Stigma
Many of us either cope with mental illness or know someone who does. But we still have a hard time talking about it. This hour, TED speakers explore ways to push past — and even erase — the stigma. Guests include musician and comedian Jordan Raskopoulos, neuroscientist and psychiatrist Thomas Insel, psychiatrist Dixon Chibanda, anxiety and depression researcher Olivia Remes, and entrepreneur Sangu Delle.
Now Playing: Science for the People

#537 Science Journalism, Hold the Hype
Everyone's seen a piece of science getting over-exaggerated in the media. Most people would be quick to blame journalists and big media for getting in wrong. In many cases, you'd be right. But there's other sources of hype in science journalism. and one of them can be found in the humble, and little-known press release. We're talking with Chris Chambers about doing science about science journalism, and where the hype creeps in. Related links: The association between exaggeration in health related science news and academic press releases: retrospective observational study Claims of causality in health news: a randomised trial This...